Dealership:Manager, Retail Marketing Operations (RMO)We9re looking for a
Manager, Retail Marketing Operations (RMO) to serve as a trusted business partner to dealership leaders across Florida, helping drive market growth, customer loyalty, and operational excellence. This role is ideal for a strategic marketing professional who thrives in a fast-paced environment, loves turning data into action, and enjoys influencing business performance across multiple locations.
Location: Florida (Tampa & Miami ideal) - Regional Travel Required
Compensation Range: $80,000-$125,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.
What You9ll Do- Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
- Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
- Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
- Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
- Execute campaigns: Oversee content and campaigns that drive engagement and performance
- Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
- Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders
What You9ll Bring- Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
- Strong understanding of performance marketing, customer lifecycle, and retention strategies
- Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
- Confidence working directly with leadership and influencing decisions
We offer a comprehensive benefits package designed to support you and your family, including: - Competitive pay
- Medical, Dental and Vision Plans
- Paid Holidays
- PTO: 80 hours at time of hire
- Short and Long-Term Disability
- Paid Life Insurance
- 401(k) Retirement Plan
- Employee Stock Purchase Plan
- Lithia Learning Center
- Vehicle Purchase Discounts
- Wellness Programs
For a more detailed view, visit: www.totalrewards.lithiadriveway.com.
High School graduate or equivalent, 18 years or older required. We are a drug free workplace.