Lithia Motors Inc

Retail Marketing Manager - Florida

Lithia Motors Inc$80K — $125K *
US-AnywhereRemote in Miami, FL
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2-5 years of experience in automotive marketing or multi-location retail marketing
  • Strong grasp of performance marketing and customer retention strategies
  • Proficiency in data analysis tools like Google Analytics and CRM systems
  • Demonstrated ability to influence leadership decisions
  • Experience in dealership operations is a plus

Responsibilities

  • Lead marketing strategies to boost sales and customer loyalty
  • Develop customer loyalty programs and enhance the experience across locations
  • Translate data insights into actionable marketing strategies
  • Collaborate with store leaders and OEMs to drive performance
  • Manage content and marketing campaigns effectively
  • Utilize analytics and market trends for continuous improvement
  • Ensure marketing alignment with company initiatives and stakeholder needs

Benefits

  • Medical, Dental and Vision Plans
  • Paid Holidays and 80 hours of PTO at hire
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Access to Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs
Full Job Description
Dealership:

Manager, Retail Marketing Operations (RMO)

We9re looking for a Manager, Retail Marketing Operations (RMO) to serve as a trusted business partner to dealership leaders across Florida, helping drive market growth, customer loyalty, and operational excellence. This role is ideal for a strategic marketing professional who thrives in a fast-paced environment, loves turning data into action, and enjoys influencing business performance across multiple locations.

Location: Florida (Tampa & Miami ideal) - Regional Travel Required

Compensation Range: $80,000-$125,000. Actual pay may vary based on skills, experience, job-related knowledge, and location. Final compensation will be determined during the interview process in accordance with applicable pay equity and transparency laws.

What You9ll Do
  • Drive performance: Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores
  • Build loyalty: Develop programs and campaigns that strengthen retention and enhance the customer experience
  • Leverage data: Turn insights and scorecard metrics into actionable strategies and measurable results
  • Partner with leaders: Advise Store Leaders and collaborate with OEMs, internal teams, and vendors
  • Execute campaigns: Oversee content and campaigns that drive engagement and performance
  • Optimize & adapt: Use analytics, market trends, and testing to continuously improve outcomes
  • Champion alignment: Ensure consistency with company initiatives while acting as a key resource for stakeholders


What You9ll Bring
  • Experience in automotive marketing, dealership operations, or multi-location retail marketing (2-5 years)
  • Strong understanding of performance marketing, customer lifecycle, and retention strategies
  • Ability to turn data into action (Google Analytics, CRM tools, reporting platforms)
  • Confidence working directly with leadership and influencing decisions


We offer a comprehensive benefits package designed to support you and your family, including:
  • Competitive pay
  • Medical, Dental and Vision Plans
  • Paid Holidays
  • PTO: 80 hours at time of hire
  • Short and Long-Term Disability
  • Paid Life Insurance
  • 401(k) Retirement Plan
  • Employee Stock Purchase Plan
  • Lithia Learning Center
  • Vehicle Purchase Discounts
  • Wellness Programs


For a more detailed view, visit: www.totalrewards.lithiadriveway.com.

High School graduate or equivalent, 18 years or older required. We are a drug free workplace.

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