Job DescriptionRMN ManagerLocation: 5000 Kansas Avenue Kansas City, KS 66106
Work Model: Hybrid
Department: Advertising
Key Responsibilities- Develop and execute RMN strategy, annual business plans, and growth roadmap.
- Own RMN sales calendar, campaign planning, pricing, inventory, and commercialization.
- Partner with CPGs, sales, category management, merchandising, and retailers to build integrated campaigns.
- Identify new revenue opportunities across onsite, offsite, in-store, digital coupon, email, loyalty, social, and eCommerce media.
- Manage campaign execution from planning through post-campaign reporting.
- Analyze campaign performance, incrementality, ROAS, and shopper insights; recommend optimization.
- Oversee budgets, billing, revenue forecasting, NDAs, contracts, and financial reporting.
- Lead RMN portal, dashboards, reporting tools, and process improvements.
- Develop sales materials, case studies, best practices, and training for internal teams and retailers.
- Represent AWG at industry events, JBPs, retailer meetings, and conferences.
- Monitor retail media trends, competitive activity, privacy requirements, and measurement standards.
Technology & Enablement- Lead the development and optimization of the RMN Portal & DataStudio dashboard within our marketing platform.
- Collaborate cross-functionally to ensure members and employees have access to real-time insights and campaign data.
Internal Engagement & Support- Facilitate alignment with Category Management, Merchandising, and Marketing teams through regular merchant and AIM meetings.
- Support internal onboarding, training, and help desk efforts related to RMN systems and best practices.
- Lead efforts to onboard new members to RMN, including through BIGS (Buying Intelligence Group Sessions) and other outreach initiatives.
- Promote and evolve the RMN value proposition to drive continued engagement and investment across teams.
Recognition & Growth- Own the submission process for industry award nominations tied to RMN campaigns, showcasing team and vendor successes externally.
Who You Are- Strategic thinker with a bias for execution and a knack for simplifying complex, cross-functional initiatives.
- Skilled collaborator and communicator who thrives in a matrixed environment.
- Passionate about retail, shopper marketing, and using data to drive outcomes.
- Comfortable navigating vendor relationships and internal stakeholders with professionalism and influence.
Preferred Qualifications- Bachelor's degree in marketing, business or related field.
- 5-8 years in retail media, shopper marketing, digital advertising, CPG sales, or related experience.
- Experience with retail media platforms, campaign measurement, Excel/Power BI preferred.
- Strong analytical, financial, communication, and project management skills.
- Experience influencing executive stakeholders and managing cross-functional initiatives.
Benefits:
- Medical, Dental, & Vision Insurance
- Health Savings Account
- Dependent Care Flexible Spending Account
- Paid Vacation, Holiday, and Sick Time
- 401(k) with 4% match along with 3 other contributions
- Tuition Reimbursement
- Basic & Supplemental Life and AD&D
- Employee Assistance Program
- Short-Term and Long-Term Disability
- Wellness Program
- Yearly Holiday Bonus
