RDO Equipment Co.

Rental Sales Professional

RDO Equipment Co. • $80K — $100K *
Transportation
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Prior sales experience and/or relevant sales training required.
  • Customer-focused mindset with the ability to build and maintain strong relationships.
  • Strong organizational skills to manage multiple priorities effectively.
  • Clear and professional verbal and written communication skills.
  • Valid U.S. work authorization without company sponsorship.

Responsibilities

  • Develop and manage long-term customer relationships to boost rental growth in a specific area.
  • Prospect new customers through jobsite visits, referrals, and outreach while maintaining current accounts.
  • Assess customer needs by understanding project details and recommending appropriate rental solutions.
  • Generate rental quotes and complete necessary documentation to ensure accurate transactions.
  • Oversee the rental process from initial contact through delivery and post-rental follow-up.

Benefits

  • Guaranteed base salary plus commissions.
  • Company truck provided for enhancing brand representation.
  • Training and development opportunities available for career growth.
  • Comprehensive benefits package supporting employee well-being.
  • Core company values that guide workplace culture and operations.
Full Job Description
As a Rental Sales Professional, you'll play a key role in driving profitable rental growth by building strong customer relationships and delivering reliable equipment solutions. You'll partner closely with rental operations, dispatch, and service teams to ensure seamless execution from quote through return-while representing RDO Equipment Co. with professionalism and integrity. If you enjoy working directly with customers and owning the full rental lifecycle, this could be a great fit. Apply today!

$80000 - $100000 / year

What's In It For You:

  • Average $80,000-$100,000+ your first year, with top earners well into six figures.
  • Guaranteed base salary plus commissions.
  • Company truck, reinforcing company pride and representing the RDO brand.
  • Training and development, as well as opportunities to grow within the organization.
  • A comprehensive benefits package that supports your well-being. For more details and to view these offerings, visit RDO's benefits page.
  • A company that lives by its core values: they're not just words on a wall - they're how we work, grow, and lead. Click here to learn more.


What You Will Do:

  • Develop and manage long-term customer relationships to drive profitable rental growth within an assigned territory.
  • Prospect new rental customers through jobsite visits, referrals, and targeted outreach, while maintaining a strong presence with existing accounts.
  • Assess customer needs by understanding project scope, timelines, and equipment requirements to recommend effective rental solutions.
  • Generate rental quotes and complete contracts, documentation, and system entries to ensure accurate transactions.
  • Own the rental process from initial contact through delivery, return, and post-rental follow-up
  • For a complete list of duties and responsibilities, view the full job description here.


What You Will Need:

  • Sales experience: prior sales experience and/or relevant sales training.
  • Customer-focused mindset: ability to build trust and maintain strong working relationships.
  • Strong organization skills: able to manage multiple opportunities and priorities across a territory.
  • Communication skills: clear, professional verbal and written communication.
  • Valid work authorization: Candidates must have valid work authorization and be able to work in the U.S. without company sponsorship.


Why You'll Love It Here:

  • Diverse dealership: One of the largest and most diverse stores in the RDO network.
  • Large customer base: Riverside has a wide customer base spanning the region.
  • Equipment variety: Sell, service and support agriculture, construction, lawn & land, construction technology and Vermeer Equipment.
  • A supportive team: that's as invested in your success as their own as well as opportunities to build on camaraderie throughout the year.
  • Opportunities to: grow, learn, and lead in the industry.


About RDO Equipment Co.

RDO Equipment Co. is a family-owned company founded in 1968 that sells and supports agriculture, construction, environmental, irrigation, positioning, and surveying equipment from manufacturers including John Deere, Vermeer, and Topcon. The company has more than 75 locations across the United States, Europe, and Russia. RDO Equipment Co. also offers equipment rental, parts, and service, and has a division that specializes in pre-owned equipment. The company is committed to sustainability and has implemented several initiatives to reduce its environmental impact, including using solar power at some of its locations.
Learn more about RDO Equipment Co.
Size
5,200 employees
Industry
Net Income
$50 million
5 Year Trend
+5%
Revenue
$2.3 billion
NASDAQ

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