Richmond American Homes

Regional Sales Trainer

Richmond American Homes$100K — $140K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5 years of sales experience with a focus on coaching and skill development
  • High School Diploma/GED required; Bachelor’s degree preferred
  • Willingness to travel up to 50-70% for the first year
  • Successful sales experience in new homes or real estate preferred
  • Strong interpersonal skills for building professional relationships
  • Proficient in Microsoft applications (Word, Excel, PowerPoint, Outlook)
  • Experience with JD Edwards Enterprise One and Microsoft Dynamics365 preferred

Responsibilities

  • Conduct new hire training and follow-up coaching
  • Facilitate regional training calls to boost engagement
  • Host bi-monthly interactive training sessions in divisions
  • Provide in-person and virtual coaching for enrolled associates
  • Enhance the Certified Guide training program
  • Support underperforming communities with targeted coaching
  • Collaborate with Regional Presidents to achieve sales goals

Benefits

  • Competitive compensation structure based on performance
  • Comprehensive health coverage including medical, dental, and vision
  • 401(k) retirement savings plan access
  • Generous time-off benefits including vacation and sick leave
  • Company-provided life and disability insurance
  • Employee assistance program (EAP)
  • Exclusive home purchase and financing discounts
  • Discounted group pet insurance rates
Full Job Description
Overview

Purpose of RoleThe Regional Trainer will strengthen sales performance and consistency across divisions by delivering training, coaching, and development programs tailored to regional needs. This position ensures new hires, existing sales associates, and future leaders receive consistent, high-quality instruction aligned with company standards while supporting divisional and regional business objectives.

 

Job Responsibilities:

  • New Hire Training & Administration
    • Conduct post–Richmond American Way Week follow-up, including LMS analysis, bi-weekly progress calls, and individual coaching.
    • Support Richmond American Way Training Week by teaching topics and rotating across divisions to engage new hires.
  • Regional Calls
    • Host regional time zone–specific calls to maximize engagement.
    • Develop and deploy relevant content, agendas, and follow-up assignments.
    • Capture regional insights to inform future training content.
  • Regional Sales Meetings
    • Deliver live, interactive, and bi-monthly training sessions in divisions.
    • Incorporate role play, deliverables, and engagement surveys.
  • ASCEND Coaching
    • Provide consistent in-person and virtual coaching for enrolled associates.
    • Deliver progress feedback to local sales leadership.
    • Create targeted LMS content and expand coaching resource libraries.
  • Certified Guide Program
    • Enhance Certified Guide training and ensure ongoing growth of guides within the region.
    • Partner with sales leadership to address new hire support and community challenges.
  • Sales Performance Support
    • Partner with Regional Presidents to meet sales goals.
    • Deliver coaching for underperforming communities, both virtually and in-person.

    Business Impact

    • Improves onboarding effectiveness and speed to productivity for new sales associates.
    • Strengthens regional sales performance through consistent, high-quality training.
    • Enhances adoption of corporate programs (Richmond American Way, ASCEND, Certified Guide).
    • Provides leadership visibility into associate progress and community performance.

    Requirements:

    • 5 years of sales experience, where coaching and developing sales skills was a primary focus.
    • High School Diploma/GED or equivalent work experience. Bachelor’s degree preferred.  
    • Ability to travel as needed
    • Ability to work weekends when needed
    • Up to 50-70% travel will be required on an on-going basis for the first year
    • Successful sales experience required, highly preferable in new homes or real estate
    • Ability to connect with people, and develop and maintain professional relationships
    • Skilled in computer skills in Microsoft applications, including Word, Excel, PowerPoint and Outlook.
    • Experience in systems including JD Edwards Enterprise One and Microsoft Dynamics365 highly preferred.
    • The position will require the candidate to work from our Orlando, Jacksonville, Tampa, Nashville, Reston, or Columbia office locations.

     

    Compensation

    • Base Salary: $100,000- $140,000
    • FLSA Status: Exempt
    • Bonus Type: Year-end Discretionary

    Comprehensive Benefits Package

    We offer a comprehensive benefits package designed to meet the diverse needs of our employees and their families: 

    • Competitive Compensation: We provide a competitive compensation structure that rewards performance and results.
    • Health & Wellness: Comprehensive coverage includes medical, dental, and vision insurance options, as well as Health Savings Accounts (HSA) and Flexible Spending Accounts (FSA).
    • Financial Future: Access a 401(k) retirement savings plan.
    • Time Off: Our time-off benefits include vacation, sick leave, paid holidays, and other leave types (bereavement, jury duty, FMLA, military leave).
    • Insurance & Protection: Company-provided life insurance, accidental death and dismemberment (AD&D) insurance, and short- and long-term disability coverage are included. An employee assistance program (EAP) is also available. 
    • Exclusive Perks & Discounts
    • Homeownership & Financing: Take advantage of exclusive home purchase and financing discounts.
    • Pet Insurance: Enjoy discounted group pet insurance rates.

    If you are ready for more than a job and seek a career with one of the most respected organizations in the industry, we encourage you to connect with us. Please visit our website at www.richmondamerican.com for additional information.

     

    About Richmond American Homes

    Richmond American Homes is a homebuilder that specializes in building single-family homes. The company was founded in 1977 and is headquartered in Denver, Colorado. Richmond American Homes operates in 10 states across the United States and has built over 200,000 homes since its founding. The company is known for its quality craftsmanship and attention to detail. Richmond American Homes is a subsidiary of M.D.C. Holdings, Inc.
    Learn more about Richmond American Homes
    Size
    1,000 employees
    Industry

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