Regional Sales Manager

STIHL

$100K — $110K *
Retail & Consumer Goods
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS in Business, Marketing, or related field preferred
  • Valid Driver's License
  • Demonstrated leadership ability
  • Proficiency in MS Office and web-based programs
  • Effective time management skills
  • Willingness for extended overnight travel
  • Strong presentation skills
  • Experience with STIHL TM is a plus

Responsibilities

  • Direct staffing and coach sales team for optimal performance
  • Manage relationships with large dealer groups at a corporate level
  • Plan and coordinate STIHL U training and dealer-specific sessions
  • Perform sales analysis and assist in implementing promotions
  • Support field sales initiatives and new dealer development
  • Organize and attend regional sales meetings and trade shows
  • Maintain sales relationships between dealers and the field team

Benefits

  • High-performing team environment
  • Opportunities for professional development and training
  • Exposure to various regional trade shows and dealer events
  • Market-driven sales strategies with internal support
  • Dynamic role with autonomy in territory management
Full Job Description
STIHL is seeking a Regional Sales Manager to cover our Mid-Atlantic Territory - a dynamic field leadership role where you'll build and mentor a high-performing sales team, own the growth of your territory, and serve as a key partner to dealers across the region.

This ideal candidate will need to live in or around Richmond, VA or be open to relocation.

Purpose

The Regional Sales Manager manages a subset of the branch field team and reports to the Sales Manager. Similar to the Sales Manager, the RSM manages a team of field staff and acts as the managerial contact for dealers. The RSM is responsible for growing the assigned territory, achieving assigned goals and initiatives, providing guidance and mentorship to assigned sales team, and monitoring and communicating branch and STIHL Inc. policies and procedures with dealers. This position is an outside sales position; the essential functions of this job will be completed remotely

Job Duties & Responsibilities

  • Directs staffing and training/coaching to ensure performance within the assigned region to maximize sales in each territory through field sales team.
  • Manages relationship with large dealer groups at the corporate level.
  • Helps plan, coordinate, and attends training (STIHL U and dealer/commercial customer-specific training).
  • Performs sales analysis and assists with implementation of promotions and sales strategies (IMP, specials, etc.). Provides routine reports regarding the region's performance.
  • Assists and supports field sales team initiatives as assigned (new dealer development, market analysis, BER, EDGE, etc.).
  • Plans, coordinates, and attends regional and branch sales meetings, dealer incentive trips. Attends and supports STIHL at various regional trade shows and dealer events to promote company, products, and services.
  • Maintains sales relationships between dealers/customers and field sales team; assists Territory Managers in marketing promotions and targeted product sales.
  • Conducts daily administration tasks (responding to emails, follow up, scheduling, assisting TM/TSS in their daily task etc.).
  • Analyzes and controls field sales team reporting (CRM visit reporting, Outlook calendars, monthly field reports, territory intelligence reports as requested and budgetary requirements).
  • All other duties and responsibilities as assigned.


Specifications

  • BA/BS in Business, Marketing or related field is preferred
  • Valid Driver's License required
  • Demonstrated leadership ability
  • Computer skills including proficiency in MS Office and web-based programs
  • Demonstrates effective time management
  • Willingness for extended overnight travel
  • Strong presentation skills
  • STIHL TM experience strongly preferred

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