Regional Sales Manager, Northern California

Digital Monitoring Products

• $110K — $130K *
Telecommunications & Hardware
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of proven success in B2B sales and territory management.
  • Experience with distributors, dealers, and system integrators.
  • Strong relationship-building, negotiation, and communication skills.
  • Ability to identify opportunities and develop strategic partnerships.
  • Experience managing CRM systems and sales forecasting.
  • Self-motivated with a results-oriented mindset.
  • Preferred experience in electronic security industries such as access control, video surveillance, and smart technology.

Responsibilities

  • Develop and execute strategic sales plans to meet regional revenue targets.
  • Build and maintain strong relationships with dealers and partners.
  • Identify, recruit, and onboard new sales partners.
  • Generate and close new business opportunities, supporting partners throughout the sales cycle.
  • Promote upgrades and new technology within the existing customer base.
  • Deliver product demonstrations and sales training to partners.
  • Represent the company at industry events and customer meetings.
  • Maintain accurate sales forecasts and pipeline records.

Benefits

  • Opportunity to make a significant impact in a growing market.
  • Work with innovative security technologies.
  • Collaborate with an experienced global team.
  • Play a key role in shaping the future of integrated security solutions.
  • Investment in employee development and technology.
Full Job Description
Description

We're looking for a Regional Sales Manager (RSM) - Northern California to lead strategic sales initiatives, grow revenue, and strengthen our dealer network across Northern California.

In this high-impact role, you'll be responsible for driving the adoption of our complete portfolio of integrated security solutions-including intrusion, access control, video surveillance, fire, cellular communication, home automation, and smart security technologies.

What you'll do

As our Regional Sales Manager you will:
  • Develop and execute sales strategies to achieve and exceed regional revenue goals.
  • Build, manage and grow relationships with dealers and channel partners.
  • Identify, recruit, onboard, and develop new partners to expand market coverage.
  • Generate and close new business opportunities while supporting partners throughout the sales cycle.
  • Grow business within the existing customer base by promoting system upgrades, expansions, and new technology solutions.
  • Deliver compelling product demonstrations, technical presentations and sales training.
  • Represent the company at industry events, trade shows, and customer meetings.
  • Maintain an accurate sales pipeline, forecasts and CRM records.
  • Gather competitive market intelligence and collaborate with Sales, Marketing, Product Management, and Technical Support teams to deliver exceptional customer experiences.


Preferred Qualifications

We're seeking someone who has:
  • Proven success in B2B sales and territory management.
  • Experience working with distributors, dealers and system integrators.
  • Strong relationship-building, negotiation, and communication skills.
  • The ability to identify opportunities, develop strategic partnerships, and close complex sales.
  • Experience managing CRM systems and maintaining accurate sales forecasting.
  • Self-motivation, accountability, and a results-oriented mindset.
  • Experience in the electronic security, access control, video surveillance, fire, or smart technology industry is highly preferred.


You'll have the opportunity to make a significant impact in a growing market, work with innovative security technologies, collaborate with an experienced global team, and play a key role in shaping the future of integrated security solutions across Northern California.

We're investing in our people, our partnerships, and our technology to accelerate our impact across the markets we serve. Our sales team plays a vital role in that success, building trusted relationships, creating new opportunities, and helping customers succeed with innovative security solutions. If you're passionate about sales, partner development, helping customers succeed with cutting-edge security technology, and thrive in a growth-focused environment, we'd love to hear from you.

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