Job DescriptionAbout the RoleThe Regional Sales Manager - Central is responsible for leading sales execution across a large geographic territory within the Central United States.
Responsibilities- Deliver annual sales, distribution, depletion, and market share objectives across an assigned Central region
- Drive execution success by building strong working relationships with distributor leadership, distributor sales teams, and key trade accounts
- Manage distributor performance against agreed market goals, including distribution, feature activity, pricing, and execution standards
- Develop and execute regional market plans by channel and account, prioritizing resources toward the highest-impact opportunities
- Ensure compliance with national and regional on-premise and off-premise account programs across the territory
- Actively plan and execute market activations, blitzes, and selling initiatives with clear objectives and measurable outcomes
- Lead educational initiatives with distributor sales personnel focused on portfolio knowledge and execution expectations
- Conduct customer meetings, beverage trainings, wine dinners, and brand activations across on- and off-premise channels
- Use market data and insights to identify risks, opportunities, and growth levers
- Participate in regular distributor check-ins and business reviews to track progress against operating plans
- Manage local market budgets with fiscal discipline, ensuring transparency and adherence to approved spend
- Monitor competitive activity and communicate insights on competitor strategies and tactics
About you- Bachelor's Degree
- 5-8 years of professional outside sales experience within wine, beverage alcohol, or CPG
- Strong understanding of the U.S. three-tier system and distributor execution models
- Experience managing regional territories and complex account structures
- Proven ability to build and maintain relationships
- Strong commercial acumen with a focus on managing for value and distribution growth
- Effective communicator with strong presentation and negotiation skills
- High integrity, strong work ethic, and comfort operating independently
- Drive distributor and key account performance
- Deliver sales, distribution, and depletion objectives
- Execute market plans, activations, and programs
- Travel regularly within the assigned region
Why you'll love it hereOur culture is built on bringing our whole selves, being courageous and delivering together - it's our DNA and the heart of who we are at TWE. We prioritize your growth with access to global career opportunities and structured programs designed to support your health, wellbeing, and career development. Learn more about our benefits and culture here.
Benefits depend on your work category and may include
- Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays. Plus, a "TWE4ME Day" - a day to spend however you choose!
- Paid Parental & Caregiver Leave: Generous time off for life's big moments.
- Volunteer Days: Get paid to give back-2 full days each year!
- Flexible Work Options: Find your flex-hybrid and custom schedules available for certain roles.
- Wellbeing First: Medical, dental, vision, free mental health support, and an award-winning wellness program.
- 401(k) with Company Match: 100% vested from day one. Regular Full and Part-Time employees are eligible after 60 days of employment.
- Paid Time Off: Competitive vacation, sick leave, and 12 paid holidays.
- Wine Perks & Discounts: Enjoy exclusive employee pricing on the world's best wines, plus receive a generous product allowance.
- Recognition & Rewards: Celebrate wins and earn fun rewards.
Apply TodayThe anticipated base compensation for this position is $100,000to $129,000. Actual compensation will be determined based on several factors, including but not limited to relevant experience, skills, qualifications, education, geographic location, internal equity, and market considerations. This position may also be eligible for incentive compensation, bonuses, commissions, and/or a comprehensive benefits package, as applicable. The compensation range listed reflects a good faith estimate of the hiring range for this position at the time of posting. Treasury reserves the right to modify compensation ranges, incentive plans, and benefits at any time, subject to applicable law.
