Regional Sales Manager

Guardiar

$80K — $120K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of outside sales experience; 2+ years in fencing, construction, or architecture preferred.
  • Experience with CRM systems; IFS knowledge is a plus.
  • Intermediate knowledge of Office Suite (Outlook, Word, PowerPoint, Excel).
  • High school diploma or GED required; bachelor's degree preferred.
  • Strong customer service and interpersonal skills.

Responsibilities

  • Develop market preference for Betafence products by presenting to architects, engineers, and owners.
  • Acquire new clients through proactive sales prospecting and negotiation.
  • Tailor sales presentations based on the audience's needs, including contractors and facility owners.
  • Create detailed territory and account plans to drive daily sales activities.
  • Track customer interactions and sales efforts using IFS-CRM.
  • Gather competitive market data to inform management and product teams.
  • Resolve customer complaints through investigation and solution development.

Benefits

  • Opportunity to work with a well-established brand in the fencing industry.
  • Comprehensive training and professional development opportunities.
  • Autonomous work environment with potential for personal success.
  • Extensive travel opportunities to engage with clients across the territory.
  • Participation in educational workshops and professional societies.
Full Job Description
Job Description:

The Regional Sales Manager will profitably sell Betafence USA product solutions while developing and maintaining customer relationships with distributors, installers, and specifiers in order to grow Betafence USA's market share in the defined territory.

Essential Duties & Responsibilities:
  • Develop market preference for Betafence products in assigned territory by presenting to architects, engineers, and owners. Land new accounts for Betafence products through proactive sales prospecting and negotiating techniques.
  • Adjust content of sales presentations as needed depending on audience:
  • Fence contractors/Installers/distributors
  • Architects/Specifiers
  • Facility Owners/ Developers
  • Create territory and account plans that drive daily activity and show a path to sales growth.
  • Utilize IFS-CRM to track all customer contact and keep management informed of sales efforts
  • Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques, etc. Provide feedback to management and product teams.
  • Built strong and successful relationship with clients
  • Resolve customer complaints by investigating problems, developing solutions, preparing reports, and making recommendations to management
  • Maintain professional and technical knowledge by attending educational workshops, reviewing professional publications, and participating in professional societies
  • Contribute to team effort by accomplishing related results as needed


Required Knowledge, Skills, and Abilities:
  • Willingness to travel 70%
  • Self-starter who finds ways to win
  • Strong customer service skills
  • Ability to achieve sales targets
  • Ability to perform full cycle selling including prospecting, negotiating, and closing
  • High level of self-confidence
  • Knowledge of Betafence USA products and solutions and those of the competitors
  • Good interpersonal and presentation skills
  • Ability to build and maintain client relationships
  • High degree of self-structure and motivation
  • Excellent verbal and written communication skills


Education/Experience:
  • Minimum 5 years of outside sales experience; 2 years in fencing, construction, architecture, or other related industry preferred.
  • Experience with CRM. IFS is a plus.
  • Intermediate Knowledge on Office suite Outlook, Word, Power Point, Excel
  • Minimum High School Diploma, or GED; Bachelor's degree preferred

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