Regional Sales Manager
Overview:As the Regional Sales Manager, you will be a strategic leader responsible for driving sales performance, elevating brand education, and fostering talent development across multiple Retail locations. This field-based role (with 3-4 days minimum on the field - about 30% domestic travel across the US & 70% travel within local commuting distance) combines hands-on training, sales coaching, and regional oversight to ensure consistent execution of brand standards and achievement of business goals. You will report directly to the Retail Director and collaborate with cross-functional teams, serving as a key liaison between corporate strategy and field execution.
Key Responsibilities:Sales Strategy & Performance- Help manage, analyze and drive strategy and growth opportunities to drive sales and key performance indicators (KPIs) for all points of sales within the region.
- Serve as the main point of contact for wholesale partners & counters, conducting bi-monthly visits for department stores and wholesale partners within the region.
- Partner with store leadership to manage store and team performance, developing and implementing weekly/monthly/quarterly action plans to facilitate events, activations, sales initiatives and strategies to grow customer demographic, build brand awareness & loyalty and drive revenue.
- Lead, track and analyze all promotions, sales initiatives, and growth opportunities to maximize revenue at each client touchpoint.
- Deliver weekly/monthly/quarterly business recaps with KPI insights; providing structured and actionable recommendations to key partners.
- Provide consistent performance insights to the team and all stakeholders to provide data analysis to inform decision making and planning.
Training and Development- Develop, engage, and motivate team members and store leadership to further their growth and expand skill sets. Create talent and succession pipelines to develop future leaders and high potential/high performance team members.
- Help design and deliver all training programs, including those that focus on product knowledge, client experience, sales technique, and business acumen.
- Coach teams on best practices and brand standards/guidelines during regular field visits and meetings (both virtual and in-person).
- Support onboarding and continuous feedback and development of all field team members, ensuring alignment and adoption of company values, goals, and policies & procedures.
- Collaborate with headquarters to adapt company collateral, guidelines and training content for regional relevance and impact.
- Act as a thought partner to the senior management on planning, performance management, and strategic prioritization.
Field Leadership and Retail Operations Excellence- Serve as the primary point of contact for all field teams across the region, offering guidance, direction, and support (both operational and sales).
- Drive and manage all field protocols, including execution of visual merchandising, brand guidelines, client service protocols, and operational processes & procedures are executed flawlessly.
- Maintain floor standards, cleanliness, and merchandising compliance, guaranteeing treatment room standards.
- Manage all inventory management across doors, correct stock levels and forecast planning to reduce out-of-stocks, improve product rotation, optimize sell-through for peak periods and new launches, and reduce aged inventory.
- Manage all audits, ensuring compliance with Company standard operational procedures to help maximize store operations and manage shrink & loss prevention.
- Help manage all new door openings, providing training & sales leadership, and tactical support during implementation and launch.
- Address any client concerns and operational challenges that have been escalated with care, professionalism and discretion.
Cross-Functional Collaboration- Work closely with internal and external stakeholders and partners (including Retail Operations, Marketing, and Education teams) to align field execution with brand strategy.
- Provide qualitative and quantitative field insights to inform strategy and grow commercial impact.
- Manage and maintain key relationships, liaising with field teams and global partners to ensure streamlined communication, consistent execution, and feedback loops.
- Champion a culture of excellence, performance, collaboration, and continuous improvement across all teams and locations.
Qualifications:- 5+ years of experience in luxury retail or beauty sales industries with at least 3+ years of experience in a field or multi-unit management role and a strong understanding of skincare, cosmetics, or spa-based retail environment(s).
- Proven track record of creating and executing impactful sales and business strategies to drive revenue and optimize channel growth.
- Proven experience engaging, training, coaching, developing and unifying multiple teams with a high emotional EQ and level of professionalism in multiple high-end environments.
- Strong management skills with an ownership mindset, acting as a leader within the department.
- Strong analytical and business acumen skills with an ability to convey and translate strategy into actionable behaviors across all levels and team members.
- Strong written and verbal communication skills with an ability to work cross-functionally across various departments and levels.
- Proficiency in various software and technology programs and platforms, including CRM, POS, IMS, and other retail tools/software. Strong proficiency in Microsoft Office mandatory, along with an ability to quickly acclimate to new technology.
- Exceptional ability to multi-task, prioritize, and follow-through, with strong organizational and operational acumen.
