This role is responsible for leading and managing a sales team within the assigned geographic area and/or designated location(s). The incumbent is responsible for developing strategy and tactics for driving all sales activities within the region and specified metropolitan areas and branches. Core Objectives • Accomplishes regional sales objectives by recruiting, selecting, orienting, training, assigning, scheduling, coaching, counseling, and disciplining employees in assigned districts; communicating job expectations; planning, monitoring, appraising, and reviewing job contributions; planning and reviewing compensation actions; enforcing policies and procedures. • Achieves regional sales operational objectives by contributing regional sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining regional sales system improvements; implementing change. • Meets regional sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions. • Establishes sales objectives by creating a sales plan and quota for districts in support of national objectives. • Maintains and expands customer base by counseling district sales representatives; building and maintaining rapport with key customers; identifying new customer opportunities. • Recommends product lines by identifying new product opportunities, and/or product, packaging, and service changes; surveying consumer needs and trends; tracking competitors. • Implements trade promotions by publishing, tracking, and evaluating trade spending. • Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks. • Accomplishes sales and organization mission by completing related results as needed. Requirements • BS/BA degree in Marketing or Business or equivalent experience preferred, high school diploma / GED required • Must have a successful track record in the sales and delivery of commercial electronic security solutions • Individual should have demonstrated project and people management skills and experience • Minimum 5+ year's sales or marketing management experience required • At least 5 years outside sales experience preferred • Proven track record in high sales quota attainment • Individual should have exhibited skills, characteristics, traits, and work habits that would greatly enhance the likelihood of success as a sales director • Must be PC proficient with working knowledge of various spreadsheet and presentation programs STC offers comprehensive benefits including • Highly competitive salary • Company training and industry leading certification program • Auto Allowance • Company Cell Phone • Medical, Dental, Vision, and Life Insurance • Company Paid Short Term and Long-Term Disability • 401K with 60% Match up to 6% of salary • Paid vacation, holiday and sick time • Educational Assistance • Exceptional growth opportunities • Wide variety of employee discounts on travel, equipment, and more!