Regional Sales Manager

Community Coffee

$70K — $95K *
Retail & Consumer Goods
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • High school diploma required; Bachelor's degree preferred.
  • At least 5 years of management experience in a DSD sales environment required.
  • Must be at least 21 years of age.
  • Valid driver's license and acceptable driving record required.
  • Proficiency in Microsoft Office applications and handheld point-of-sale systems preferred.

Responsibilities

  • Develop and implement strategic sales plans to meet corporate goals.
  • Build and retain a high-performance sales team with an eye on succession planning.
  • Oversee development and retention of DSD accounts in the region.
  • Lead the DSD sales team to achieve performance goals and strengthen customer relationships.
  • Conduct sales forecasting and analyze data to drive performance and policy development.
  • Manage sales distribution channels by defining territories and quotas.
  • Engage with key accounts for relationship management and negotiations.

Benefits

  • Health, dental, and vision insurance.
  • Life insurance and short- and long-term disability coverage.
  • 401(k) retirement plan.
  • Paid time off and employee assistance program.
Full Job Description
Department: Grocery Sales or Coffee Service Division

Reports To: Sr. Director of Sales Execution

Travel Required: up to 50%

Work Type: On-site

Position Overview

The Regional Sales Manager leads and develops a high-performing sales team across an assigned region. This role is responsible for driving revenue, managing DSD (Direct Store Delivery) accounts, and achieving corporate sales objectives through strategic planning, performance management, and customer engagement.

Key Responsibilities

  • Develop, implement, and monitor strategic sales plans to achieve annual corporate goals.
  • Build, develop, and retain a high-performance sales team, ensuring succession planning is in place.
  • Oversee the development and retention of DSD accounts within the assigned region.
  • Lead the regional DSD sales team in achieving performance goals, strengthening customer relationships, resolving issues, growing account sales, and implementing process improvements.
  • Direct sales forecasting and analyze sales data by location to set goals, develop policies, and drive performance.
  • Manage channel development and coordinate sales distribution by establishing territories, quotas, and routing strategies.
  • Monitor and control regional expenditures to align with budgetary goals; manage full P&L responsibilities for the area.
  • Engage with key accounts-particularly complex, high-value, or at-risk customers-to support relationship management, negotiations, and closing of deals.
  • Define and enforce sales performance metrics to ensure account profitability and long-term sustainability.
  • Collaborate cross-functionally with other departments to deliver field-level support aligned with company objectives.
  • Travel regularly within the assigned region to customer sites to perform job duties using company vehicle or other mode of transportation.
  • Execute supervisory responsibilities in accordance with company policies and applicable laws.
  • May be asked to perform additional duties as necessary.


Position Requirements

  • High school diploma or equivalent required
  • Bachelor's degree in related field for four-year college or university preferred
  • 5 years of management or supervisory experience in a DSD sales environment required
  • Must be at least 21 years of age
  • Valid Driver's license required
  • Acceptable driving record
  • Knowledge of Microsoft applications (Outlook, Word, Excel, PowerPoint) and handheld point-of-sale computer systems, preferred
  • Internal Only: Experience with Community Coffee, even if unrelated, may fulfill this requirement at the discretion of the hiring manager with approval from Human Resources


Foundational Competencies

  • Builds Trust
  • Continuous Learner
  • Customer Centric
  • Effective Communication
  • Integrity
  • Results Oriented


Additional Competencies
  • Business Acumen
  • Assembles Effective Teams
  • Decision Making
  • Provides Guidance
  • Cultivates Engagement


Physical Demands/Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to do the following:
  • Frequently required to sit
  • Occasionally required to stand; walk; use hands to finger, handle or feel objects, tools or controls and reach with hands and arms; and talk or hear
  • Regularly required to lift and/or move up to 35 pounds
  • Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus
  • Office Environment: Most of the duties of this position will be performed inside an office environment. The noise level in the work environment is usually quiet


Community Coffee Company offers a competitive salary and benefits package including health, dental, vision, life insurance, 401(k), short- and long-term disability, paid time off and employee assistance program.

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