WHO YOU AREAs the Regional Sales Manager - Central, you will be responsible for leading and growing Vivazen's business across our Central regions like Missouri, Illinois, Texas and Minneapolis. You will drive revenue growth by expanding distribution, increasing volume, strengthening distributor partnerships, and identifying new market opportunities.
This role requires a strategic operator who can balance big-picture market planning with hands-on field execution. You will work closely with distributors, independent sales partners, retailers, and internal stakeholders to build sustainable growth across the region while ensuring strong execution at every level of the business.
RESPONSIBILITIES- Drive revenue growth across the Central region including, Missouri, Illinois, Texas and Minneapolis, through increased distribution, volume gains, and improved retail execution.
- Expand Vivazen's presence with wholesalers, distributors, sub-distributors, DSD networks, and independent retailers.
- Identify and develop new business opportunities, distributor partnerships, and emerging market channels throughout the Southeast.
- Build and maintain strong relationships with distributor leadership teams, sales representatives, and key retail accounts.
- Evaluate distributor performance and implement plans to improve execution, distribution coverage, and sales results.
- Conduct regular market visits, ride-alongs, and account calls to support field execution and identify growth opportunities.
- Analyze sales trends, SKU performance, and market data to develop territory growth strategies.
- Collaborate with Marketing, Commercial Leadership, and Consumer Insights teams to align regional initiatives and maximize impact.
- Execute trade marketing programs, promotions, and merchandising initiatives to increase visibility and drive consumer demand.
- Manage regional budgets and investments with a focus on delivering measurable revenue growth and ROI.
- Communicate market insights, competitive activity, and business performance to leadership through clear, data-driven reporting.
- Represent Vivazen at distributor meetings, industry events, trade shows, and retailer engagements.
QUALIFICATIONS- 5+ years of sales experience in CPG, beverage, tobacco, supplements, spirits, or other highly competitive consumer categories.
- Experience working with distributors, wholesalers, DSD networks, and independent retail channels.
- Demonstrated success growing revenue and expanding distribution within a multi-state territory.
- Strong understanding of territory management, sales planning, and distributor performance management.
- Experience analyzing sales data and translating insights into actionable growth strategies.
- Proven ability to influence partners and drive accountability across teams without direct reporting authority.
- Ability to travel extensively throughout the Southeast region.
- Bachelor's degree or equivalent experience preferred.
NICE TO HAVE- Experience in age-restricted or regulated product categories.
- Startup, emerging brand, or high-growth company experience.
- Experience launching products or expanding distribution into new markets.
- Prior responsibility for regional budgets, trade spending, or P&L management.
- Experience leading field teams, brokers, or independent sales organizations.
COMPENSATIONAn aggressive base salary will be provided in this position, with an additional lucrative bonus plan based on performance. Full medical benefits are provided as part of this role. Options/equity will be provided to suitable candidates after completion of the first 90 days. This role also provides the opportunity for advancement in role, function, and pay.
