Bachelor's degree in Business, Engineering, Marketing, or related field preferred.
7+ years of progressive sales experience in municipal water, wastewater, or related industries.
Experience in sales leadership or team management preferred.
Strong understanding of municipal and industrial sales processes.
Proven ability to build customer relationships and lead sales teams.
Excellent presentation and negotiation skills.
Responsibilities
Lead and manage the regional outside sales team to achieve objectives.
Drive sales performance through planning and opportunity management.
Collaborate with sales personnel to manage bids and projects.
Conduct sales reviews to identify risks and growth opportunities.
Maintain relationships with key industry stakeholders and customers.
Serve as a product expert across all manufacturer offerings.
Develop product knowledge and educate teams and customers.
Benefits
Health insurance
401(k)
Dental insurance
Life insurance
Paid time off
Vision insurance
Full Job Description
POSITION SUMMARY
The Regional Sales Leader is responsible for driving revenue growth, market expansion, and customer engagement throughout the assigned territory. This role provides leadership and direction to the regional outside sales team while maintaining strong relationships with municipal, industrial, engineering, contractor, and distributor customers. The Regional Sales Leader serves as the primary champion for the company's manufacturer partnerships and product portfolio, developing deep technical and commercial expertise across all represented product lines.
This position works closely with sales, service, engineering, project management, and operations teams to ensure opportunities are identified, pursued, and successfully converted into business. The Regional Sales Leader is responsible for fostering collaboration among sales personnel, ensuring projects and opportunities throughout the region are actively managed, and supporting the overall growth strategy of the organization.
KEY DUTIES AND ESSENTIAL FUNCTIONS:
• Lead, coach, develop, and manage the regional outside sales team to achieve revenue, margin, and growth objectives.
• Drive regional sales performance through strategic planning, pipeline management, forecasting, and opportunity development.
• Collaborate with sales personnel throughout the region to ensure all projects, bids, and opportunities are actively pursued and properly managed.
• Conduct regular sales reviews and opportunity assessments to identify risks, gaps, and growth opportunities.
• Develop and maintain strong relationships with municipalities, consulting engineers, contractors, industrial customers, distributors, and key industry stakeholders.
• Serve as a technical and commercial product expert across all manufacturer product offerings represented by the company.
• Continuously develop product knowledge and educate customers and internal teams on product capabilities, applications, and value propositions.
• Partner with manufacturer representatives and suppliers to support sales growth, training initiatives, product launches, and strategic opportunities.
• Attend and represent the company at local, regional, and national trade shows, conferences, industry events, and customer meetings.
• Identify and pursue new business opportunities, market segments, and customer relationships to expand regional market share.
• Support complex project pursuits through specification development, solution positioning, customer presentations, and strategic account planning.
• Collaborate with engineering, service, project management, and operations teams to ensure customer expectations are met and projects are successfully executed.
• Monitor market conditions, competitive activity, customer trends, and emerging technologies to identify growth opportunities and risks.
• Develop annual territory and regional sales plans aligned with company growth objectives.
• Assist with recruiting, onboarding, training, performance management, and professional development of sales personnel.
• Ensure CRM systems, sales pipelines, forecasts, and customer records are maintained accurately and consistently.
• Support key customer negotiations, contract discussions, and strategic account initiatives.
• Promote a culture of collaboration, accountability, customer focus, and continuous improvement throughout the sales organization.
SUPERVISORY RESPONSIBILITIES:
• Directly manages regional outside sales representatives and related sales personnel.
• Responsible for employee coaching, performance management, development planning, and talent acquisition activities.
• Provides leadership, direction, and accountability for regional sales performance.
REQUIRED QUALIFICATIONS:
• Bachelor's degree in Business, Engineering, Marketing, or a related field preferred.
• Equivalent combination of education and relevant industry experience will be considered.
• 7+ years of progressive sales experience within municipal water, wastewater, industrial process equipment, pumps, valves, chemical feed systems, controls, or related industries.
• Prior sales leadership or team management experience preferred.
• Strong understanding of municipal and industrial sales processes, specification-driven selling, and project-based sales environments.
• Proven ability to build customer relationships, develop business opportunities, and lead high-performing sales teams.
• Strong presentation, negotiation, communication, and relationship management skills.
• Ability to travel throughout the assigned region and attend industry events and trade shows as required.
PHYSICAL DEMANDS AND WORK ENVIRONMENT:
While performing the duties of this job, the employee is regularly required to sit. The employee frequently is required to talk or hear. The employee is occasionally required to stand and use hands to finger, handle, or feel objects, tools or controls. The employee must occasionally lift and/or move up to 10 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and the ability to adjust focus. Standard office environment. While performing the duties of this job, the employee is occasionally exposed to fumes or airborne particles. The noise level in the work environment is minimal.
