The Regional Sales Executive is responsible for selling HealthEquity’s core products in a defined region. This is inclusive of prospect identification, pipeline development and contract closing for distribution into HealthEquity’s current partner base and direct to employers.  This role supports small, medium, and large groups (251 to 3,500 US Based Employees).  Additional tasks include sales presentations attending / leading conferences, Partner trainings, and cultivating producing relationships with brokers, partners, and employers in their assigned region. This role typically reports to an Associate Vice President (AVP) Regional Sales.

This role is remote with an assigned region: TN, AL, MS, LA and AR. It is preferred the applicant is in the TN area and/or Northern Alabama. 

What you’ll be doing 

• Drives sales growth by collaborating with partners, brokers, and employers in an assigned territory.  
• Support enablement of our partners’ sales and account management personnel on the HealthEquity Solution.  
• Develop support materials for partners, brokers, and employers to use when presenting the solution to the market.  
• Collaborate with marketing and account management to create and maintain the Sales website.  
• Plan and participate in territory seminars and webinars
• Have the specific knowledge around Health Savings Account (HSA), Consumer Director Benefits (CDB) accounts, COBRA, Wellness Products and the internal processes that HealthEquity uses to administer the various accounts.  
• Cultivate and grow broker relationships within the territory to explain joint HSA/CDB solutions.  
• Work collaboratively with internal cross-functional teams.
• Serve as the Subject Matter Expert (SME) on HSA/CDB in sales meetings with partners.
• Attend open enrollment meeting to increase HSA / CDB adoption as appropriate.  
• Support responses to RFPs, coordinating with the AVP Regional Sales and RFP team as appropriate.  
• Work with AVP to identify key employer prospects with US based employees.  
• Present at finalist meetings to prospects.  
• Identify, attend, and lead sales and marketing efforts at regional conferences and associate meetings.  
• Create track and maintain a strategic plan and update internal systems for proper reporting, including but not limited to SalesForce CRM, as well as Outreach for Sequences and Gong for recorded call  

What you will need to be successful

Highly Desired Experience:  Documented history of successful sales and/or account management, both over the phone and face-to-face.  Sales experience with health, group, life, disability, or ancillary insurance products. Established relationships with brokers and general managing agents in key markets.  Direct sales experience with CDHP/CDB and HSA products.  Comprehensive knowledge of HSA, HRA, FSA, commuter, COBRA, 401k, and wellness products.  

• Bachelor's degree from an accredited college or university, with a strong preference for knowledge of the healthcare and employee benefits industry or a closely related field.  
• 3+ years of experience in the employee benefits and healthcare industry, demonstrating the ability and skill to proficiently sell Health Savings Accounts (HSAs) and other Consumer Directed Benefits (CDBs).  
• Demonstrated commitment to exceptional customer service.
• Proven adaptability to evolving business demands and market changes. 
• Exceptional interpersonal skills for building and maintaining relationships. 
• A strong track record of achieving and exceeding sales targets.
• Ability to effectively train and enable health plan sales and account management teams on the HealthEquity solution.  
• Capacity to strategically engage with top brokers and benefit consultants within an assigned territory.
• Experience as a broker or consultant and/or strategically selling to brokers and/or consultants.  
• Strong work ethic, effective time management, and clear personal communication skills.  
• Commitment to continuous learning and staying abreast of industry trends.  
• Excellent oral and written communication and presentation skills.  
• Robust negotiation skills to secure favorable outcomes. 
• Hold active insurance license and life / health field, desired  

Travel requirement: Overnight travel, up to 50% of the time

Compensation Structure:

Base salary (range noted below) plus monthly commissions paid through our Sales Incentive Program (SIP)

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position is also eligible for additional sales incentive commissions, and details regarding these additional sales incentive commissions will be provided after hire. This position will further be eligible for a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education & tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

Onboarding & Travel

This is a remote role, with an in-person onboarding training component. New team members must participate in Trailhead, HealthEquity’s immersive onboarding experience Trailhead is designed to foster meaningful connections, support your integration into the organization, and equip you with a strong understanding of our business. Trailhead participation is a key expectation of this role. Trailhead is held onsite at our headquarters once per quarter. HealthEquity covers all required travel and accommodations. 

This role may begin with a virtual, self-paced onboarding experience, followed by a mandatory onsite Trailhead session at a later date.