Red Bull

Regional On Premise Manager

Red Bull • $70K — $95K *
Denver, CO 80219In-Person
Food & Beverages
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • Strong knowledge and experience in the on-premise beverage industry.
  • Minimum 4 years of successful sales experience.
  • At least 2 years of management experience, preferably in on-premise environments.
  • Strong analytical skills with negotiation abilities.
  • Excellent verbal and written communication skills.
  • Creative and solution-oriented mindset with self-motivation.
  • Proficient in Microsoft Excel and PowerPoint. Bachelor's degree preferred.
  • Fluency in English; additional languages are a plus.

Responsibilities

  • Live the Red Bull on-premise culture through customer interactions.
  • Secure smart and efficient area coverage with Musketeers.
  • Implement national and regional business plans effectively.
  • Guide and train Musketeers to achieve desired team outcomes.
  • Ensure execution standards for visibility and product placement are met.
  • Monitor market trends and competition data regularly.
  • Manage partnerships and budgets in a professional manner.

Benefits

  • Travel flexibility with 20-30% required travel.
  • Permanent position with benefits eligibility.
  • Opportunity to develop leadership skills in a dynamic environment.
Full Job Description
Drive the sales and marketing of Red Bull in the On Premise accounts in their assigned region together with their team of Musketeers. The ROPM will train, coach, develop and assess the Musketeers to secure a high performing team. The ROPM will develop the brand image in the on premise, secure excellent/efficient area coverage by the Musketeers and continuously improve the return on investments for Red Bull.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:
  • "LIVING" THE RED BULL ON PREMISE CULTURE
    Work lifestyle coincides with the Red Bull culture and Musketeer Profiles
    Interactions with customers and consumers drive individuals to want to be affiliated with the Red Bull brand
    Builds the image of the brand through customer interaction and style
  • AREA MANAGEMENT
    Secures an excellent, smart, and efficient coverage of the area with Musketeers
    Builds and maintains relationships with key On Premise partners
    Spends a minimum of four days a week in the field with Musketeers
    Partnership agreement payments and budgets are properly managed
    Maintains professional and appropriate conduct during day and night visits
    Analyzes the region and account specific data to understand key business drivers
    Manages team to ensure On Premise account staff understand the brand and Red Bull execution standards
    Ensures accounts are properly serviced by Musketeers to drive increased sales
    Ensures premium On Premise activation and High 5 execution at third party events inside On Premise venues
    Leverages global and national activities/events in the right venues
    Allocates resources to achieve the highest return on investment. Continuously improves dollar per case spending
    Monitors market trends and maintains data on competition
  • STRATEGIC BUSINESS PLANNING & EXECUTION
    Implements National & Regional Business Plans
    Ensures short and long term strategies and activities are consistent with RBNA guidelines
    Allocates resources to achieve the highest return on investment. Continuously improves the $/Case spending
    Assist in developing business plan and budget for BU
    Monitors market trends and maintains data on competition
    Effective communication with RBNA, customers, and distributors
  • MANAGING & COACHING
    Guides, trains, and leads Musketeers toward desired outcome
    Properly coaches Musketeers based on observed strengths and opportunities
    Inspires and encourages team's success through various actions
    Continually seeks out and engages potential qualified candidates for team
  • EXECUTION STANDARDS
    Visibility - ROPM works with OPM to ensure visibility is staged perfectly to optimize sales
    Menu listings & cooler facings - ROPM to ensure Red Bull products are listed and displayed as per RBNA guidelines and according to planograms
    Perfect Serve - ROPM works with OPM to ensure a cold Red Bull can is given to consumer when ordered as part of a cocktail or as a stand-alone beverage
    ROPM works with OPM to encourage the optimum price for Red Bull and Red Bull cocktails in all managed accounts as per RBNA guidelines
    Consumption Activation - ROPM works with OPM to sell in appropriate consumption activation tools and communication pieces


EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

  • Strong on premise industry knowledge, contacts and experience in "the scene"
  • 4+ years sales experience with a strong track record of success
  • 2+ years of Management Experience (in the On Premise beverage industry is a plus)
  • Strong analytical skills and the ability to negotiate
  • Excellent communication and active listening skills
  • Creative, solution-oriented mindset
  • Self-motivated and able to work independently
  • Fully understands and embraces the Musketeer profile
  • Must be proficient in Microsoft Excel and PowerPoint
  • Bachelor's Degree preferred
  • Must be fluent in English, additional language skills an advantage
  • Travel 20-30%
  • Permanent
  • Benefits eligible


WHERE YOU'LL BE BASED

DenverColorado, United States

United StatesRed Bull North America

JOIN THE TEAM

About Red Bull

Red Bull is an energy drink sold by Red Bull GmbH, an Austrian company created in 1987. Red Bull has the highest market share of any energy drink in the world, with 7.5 billion cans sold in a year (as of 2019). Austrian entrepreneur Dietrich Mateschitz was inspired by an existing energy drink named Krating Daeng, which was first introduced and sold in Thailand by Chaleo Yoovidhya. He took this idea, modified the ingredients to suit the tastes of Westerners, and, in partnership with Chaleo, founded Red Bull GmbH in 1987. Red Bull is sold in a tall and slim blue-silver can, and is marketed through advertising, events (Red Bull Cliff Diving World Series, Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (Red Bull Racing, Scuderia AlphaTauri, FC Red Bull Salzburg, New York Red Bulls, Red Bull Brasil, RB Leipzig, EC Red Bull Salzburg, Red Bull Ghana), celebrity endorsements, and music, through its record label Red Bull Records.
Learn more about Red Bull
Size
12,000 employees
Industry
Food & Beverages
* Ladders Estimates

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