Regional Marketing Manager

SmithGroup

$110K — $129K *
Business Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent).
  • 10+ years of experience in the A/E/C industry including 3+ years of staff management experience.
  • Master's degree and/or CPSM certification preferred.
  • Strong understanding of marketing strategy, branding, and communications.
  • Excellent leadership, coaching, and team development skills.
  • Strategic thinker with creative problem-solving abilities.
  • Proficiency in Microsoft Office and InDesign; familiarity with Dynamics and OpenAsset preferred.

Responsibilities

  • Lead, mentor, and manage regional marketing staff; support recruitment and hiring.
  • Establish and oversee regional training programs on pursuits, branding, and communications.
  • Partner with regional leadership to align marketing support with business needs.
  • Ensure consistent application of marketing standards and tools.
  • Improve workflows and optimize the use of technology.
  • Manage regional marketing budget and prepare performance reports.
  • Serve as the regional marketing lead for strategy and brand communication.

Benefits

  • Flexible scheduling and a hybrid work environment.
  • 3 weeks of PTO within your first year with an option to purchase additional time.
  • 8 paid federal holidays plus 15 extra Fridays off.
  • Medical, dental, and vision coverage.
  • Wellbeing resources and paid parental leave.
  • 401(k) program with employer matching and tuition reimbursement.
  • Career coaching and professional development opportunities.
Full Job Description
SmithGroup is looking for a Regional Marketing Manager to join our team. This position may be based out of our DC, Boston, Philadelphia, Atlanta or Charlotte offices. Working in this role, you will: Regional Management (20%) • Lead, mentor, and manage regional marketing staff; support recruitment and hiring. • Establish and oversee regional training programs (pursuits, branding, systems, communications). • Partner with regional leadership to align marketing support with business needs. • Ensure consistent application of marketing standards, tools, and processes. • Improve workflows and optimize use of technology. • Assign and monitor workload to ensure quality, timeliness, and efficiency. • Manage regional marketing budget. • Prepare regular performance reports on sales, communications, and awards. • Facilitate regional marketing and leadership meetings. Brand & Visibility (30%) • Serve as the regional marketing lead inclusive of communicating strategy, brand, and priorities. • Develop and execute the regional communications strategy in partnership with leadership and communications teams. • Lead or support strategic growth initiatives (new offices, services, campaigns, pre-positioning). • Oversee thought leadership, awards, and photography planning and execution. • Partner with leadership on events, conferences, and industry engagement. • Coordinate regional survey submissions. • Build and maintain industry relationships to support business development and intelligence gathering. Strategy & Messaging (30%) • Lead marketing support for key client strategies and capture planning (in partnership with BD). • Ensure consistent, strategic messaging across all marketing channels and platforms. • Align office-level strategies with regional marketing priorities. • Collaborate with leadership to develop and implement annual marketing and communications plans. • Support development of studio and office marketing strategies. Pursuits & Presentations (20%) • Guide go/no-go decisions and pursuit strategy for key opportunities. • Partner with teams to define win strategies, messaging, and differentiators. • Lead or coach interview preparation and rehearsals. • Provide oversight and guidance on proposals and pursuit execution as needed. An ideal candidate has: • Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent). • 10+ years of experience in the A/E/C industry including 3+ years of staff management experience. • Master's degree and/or CPSM certification preferred. • Strong understanding of marketing strategy, branding, and communications. • Excellent leadership, coaching, and team development skills. • Strategic thinker with creative problem-solving skills and the ability to manage large projects/teams. • Proficiency in Microsoft Office and InDesign; familiarity with Dynamics and OpenAsset preferred. At SmithGroup, we are committed to helping our staff thrive with great projects and time to unwind. We offer flexible scheduling, a hybrid work environment, 3 weeks of PTO within your first year of employment with the option of purchasing additional time off, 8 paid federal holidays, plus 15 extra Fridays off! Our benefits plan includes medical, dental, and vision coverage, wellbeing resources, paid parental leave, a flex spending account and voluntary insurance options. We invest in your future through our 401(k) program with employer matching, tuition reimbursement program, one-on-one career coaching and professional development opportunities. While we may ultimately pay more or less than a posted salary range, at the time of posting the anticipated salary range for this position is $110,000 to $129,000 annually and you are eligible for a performance-based bonus each year. To be considered for this role, please create a profile and apply!

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