As the Regional Marketing Lead, Americas you will take ownership of activating and driving Sokin's presence within the region. Reporting directly to the Director of Regional Marketing based in London, you will collaborate closely with the global marketing team and in-house experts to develop and execute go-to-market (GTM) strategies tailored for the region.
This is a key leadership role where you will spearhead marketing campaigns, build local partnerships, and establish Sokin as a trusted fintech leader in the region.
Key Responsibilities: 1. Regional Activation & Strategy:
- Develop and implement a comprehensive marketing strategy to increase brand awareness and drive adoption of Sokin's solutions in the region.
- Localise global marketing campaigns to ensure they resonate with the audience in the region.
- Identify market opportunities and customer segments to optimise growth and engagement.
- Manage and execute event marketing tactics across hosted, online and in-person events and conferences.
2. GTM Execution & Account-Based Marketing:
- Collaborate with in-house teams and external partners to execute go-to-market (GTM) strategies effectively.
- Design and implement targeted Account-Based Marketing (ABM) campaigns to engage high-value prospects and key enterprise accounts.
- Work closely with sales and partnerships teams to identify, prioritise, and develop personalised marketing strategies for strategic accounts.
- Lead the launch of new products and services, ensuring cohesive messaging and brand consistency.
- Develop localised content and campaigns that align with global strategies while addressing regional nuances.
3. Brand Positioning & Awareness:
- Establish Sokin as a leading player in the fintech space through targeted PR, thought leadership, and community engagement.
- Manage partnerships with local influencers, industry associations, and media to amplify brand visibility.
- Act as a brand ambassador, representing Sokin at key industry events and panel discussions.
4. Team Collaboration & Stakeholder Management:
- Work closely with the global based marketing team to align on global strategy and share best practices and collaborate on performance marketing, product marketing and brand initiatives for the region.
- Collaborate with the sales, product, partnerships and customer success teams to ensure a unified approach to customer engagement.
- Partner with sales development teams to create ABM playbooks and coordinate account penetration strategies.
5. Performance Monitoring & Reporting:
- Track and analyse the performance of campaigns using data-driven metrics.
- Monitor ABM and campaign effectiveness, including account engagement, pipeline influence, and revenue attribution.
- Regularly report on KPIs, ROI, and market insights to the Director of Regional Marketing.
- Continuously optimise campaigns based on performance data and feedback.
Key Skills & Experience: - 7+ years of experience in marketing, with a strong focus on regional or field marketing.
- Proven track record of activating and growing brand presence within a specific market, preferably in the fintech or payments sector.
- Experience designing and executing Account-Based Marketing (ABM) strategies, including account selection, persona development, and multi-channel campaign orchestration.
- Experience working with cross-functional teams in a fast-paced, dynamic environment.
- Strong project management skills and the ability to balance strategic planning with hands-on execution.
- Excellent communication and interpersonal skills to influence internal and external stakeholders.
- Data-driven mindset with the ability to interpret metrics and adjust strategies accordingly.
- Familiarity with digital marketing tools.
Locations Toronto Remote status Hybrid
