Regional Manager, Retail and EventsJob Responsibilities:The Regional Promotions Manager leads the field marketing strategy and executes the face-to-face lead generation stream, growing brand awareness and customer engagement with the instore promoter teams across multiple regions.
Essential Job Duties:Hiring, Training & People Development - 40%
- Develop Promoters on the day-to-day tactical activities, performance and growth.
- Coach, train, develop and maintain Promoter pipeline.
- Recruit, hire, and maintain appropriate staffing levels to meet department goals in accordance with company guidelines.
- Follow-up and manage company objectives and goals with the leadership.
- Conduct weekly one-to-one meetings with Promoters to review performance, goals and strategy
- Keep abreast of weekly training & productivity and report results to leadership
- Manage and mentor support staff, including Admins and Show Builders, ensure they are adhering to deadlines; provide growth plans when applicable
Events/Store - 40%
- Research, recommend and drive targeted marketing plans for regional opportunities
- Innovate new ideas/concepts to encourage engagement in both Costco and shows/events
- Provide analysis of team results & discuss improvement strategies
- Communicate, train and promote company policies, procedures and existing face-to-face programs
- Oversee expenses for events /store team
- Develop strategy and deploy plans to achieve weekly, monthly and annual goals; report progress and toggle plans based on results
Development of Strategy - 20%
- Collaborate with the Vice President of Marketing and the branch General Manager on generating new face-to-face opportunities for all brands, projecting both short-and-long term goal; forecast KPI's
- Forecast and report monthly KPI's based on each region's budgeted hours
- Optimized event marketing strategy derived from evaluation tested hypotheses, and analysis of conversion rates
- Collaborate with other departments to meet company goals and identify opportunities for streamlining communication and processes
- Implement effective marketing and hiring strategies conducive to company standards
- Track and evaluate department performance while collaborating with Vice President of Marketing and the branch General Manager on necessary changes and / or suggestions.
- Develop department forecasts including staffing requirements
General Duties:- Make Customers, Staff and Vendors Happy
- Drive company goals for the Field Promotions Department
- Provide leadership and training to execute on the marketing plans and ensuring goals and expectations are being met for both Costco and retail shows/events; accountable for hitting lead generated KPI's.
Travel Requirement:Must travel to Costco and event locations to ensure Costco Roadshows and event show requirements are met.
Competencies: To perform the job successfully, an individual should demonstrate the following competencies:
• Customer Service - responds promptly to customer requests for assistance and service.
• Communication - Exhibits excellent listening and verbal communication skills.
• Analytical - must be able to analyze facts and statistics to develop and track performance.
• Business Acumen - Aligns work with The Company's strategic goals.
• People Skills - Ability to effectively collaborate with others to accomplish the job.
Skills and Qualifications:- Excellent communication and interpersonal skills
- Ability to multitask and prioritize
- Strong communication skills, both written and verbal, and a professional demeanor
- Exceptional negotiation skills and outstanding follow-through
- Proficiency to meet deadlines and benchmarks with little supervision
Education and Experience:- Bachelor's degree in marketing or equivalent experience
- 2+ years of demonstrated management or leadership experience
- Lead setting experience in face-to-face marketing, preferred
Physical Demands: The physical demands described here are representative of those that must be met by and employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to sit.
- Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.
- The employee is required to talk and hear.
- Lifting requirements of up to 25 pounds. they love.
