Position Overview Region Sales Managers are responsible for leading their assigned region to develop and implement sales as well as product distribution strategies. Provide leadership capability to grow and develop region team members to accelerate within the company.
Essential Job Responsibilities- Ability to multitask
- Strong organizational skills
- Excellent analytical skills
- Excellent customer service
- Creative problem-solving skills
- Sales planning
- Coaching skills
- Market knowledge
- Staffing skills
- Meeting sales goals
- Budget development
- Process management
- Building relationships
- Motivation
- Excellent communication skills
- Lead and manage field sales teams (Territory Managers, Sales Merchandisers, and Field Sales Managers) to ensure execution of sales and distribution objectives.
- Drive distribution growth by securing and maintaining authorized items across DeCA and exchange locations within the region.
- Ensure retail execution excellence, including in-stock conditions, planogram compliance, and promotional display execution.
- Develop and implement regional sales strategies aligned with company goals and manufacturer partner objectives.
- Build and maintain strong relationships with commissary and exchange leadership, and other key retail partners.
- Monitor sales performance and KPIs, including distribution, velocity, in-stock percentages, and promotional compliance.
- Provide coaching, training, and performance management for field team members to improve effectiveness and accountability.
- Coordinate new item launches, resets, and promotional programs across the region to ensure timely and accurate execution.
- Communicate regularly with internal leadership and brand partners regarding sales performance, market conditions, and execution opportunities.
- Conduct regular store visits and market reviews to evaluate execution, identify opportunities, and resolve issues impacting sales.
- Collaborate with supply chain and distributor partners to address out-of-stocks, inventory issues, and product flow challenges.
- Prepare and deliver business reviews, forecasts, and strategic updates for company leadership and manufacturer partners.
Core Competencies- Communication - Conveys information clearly and effectively in written, verbal, and presentation formats. Listens actively and adapts messaging to the audience.
- Digital Fluency - Uses technology effectively to enhance productivity, adapts to new systems quickly, and applies digital tools appropriately.
- People Development - Provides coaching, feedback, and growth opportunities while supporting employee capability and engagement.
- Leadership Influence - Models organizational values, inspires trust, sets direction, and motivates others toward shared objectives.
- Organization & Time Management - Maintains structured workflows, manages competing priorities effectively, keeps materials and information organized, and meets deadlines consistently.
- Problem Solving - Identifies root causes, analyzes complex situations, develops practical solutions, and implements corrective actions effectively.
- Sense of Urgency - Prioritizes work appropriately, meets deadlines, and maintains momentum to achieve timely results without sacrificing quality.
- Initiative - Proactively identifies opportunities, takes ownership of work, and follows through to completion without waiting for direction.
- Interpersonal Effectiveness - Builds strong working relationships, demonstrates emotional awareness, adapts communication style, and earns trust.
- Results Orientation - Sets clear goals, maintains focus on outcomes, and delivers measurable results aligned with organizational priorities
Qualifications and Requirements- Must possess effective selling skills and techniques
- Possess knowledge of Military Commissary/Exchange Sales
- Can communicate clearly with buyers, clients, and customers
- Knowledge of grocery merchandising methodology
- Knowledge of grocery marketing methodology
- Must have good command of the English language, both orally and written.
- Must possess valid driver's license
- 3-5 years of proven leadership in managerial role
- High School education /GED required
- Bachelor's Degree preferred
- Experience with Microsoft Outlook, Word, Excel, and web-based applications.
- Home office space with broadband internet connectivity a must
- Employees are required to use their personal vehicle for business purposes
Physical Demands- Must be able to work while standing for extended periods of time
- Must be able to work in cold storage areas for extended periods of time
- Must be able to repeatedly lift a minimum of 25lbs
- Overnight travel required
Schedule - Region Managers are expected to maintain a high level of ownership over their markets and be reasonably accessible outside of standard business hours when urgent business needs arise. This includes responding to time-sensitive issues, supporting key customers, and ensuring continuity of operations.
Disclaimer - Job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.
