DescriptionWhat's the jobWe are looking for a Regional Growth Marketing Manager to drive pipeline growth, market expansion, and strategic account engagement across North America and APAC.
Based on the East Coast and reporting to the Vice President of Marketing, this role will execute regional go-to-market programs designed to generate pipeline, accelerate opportunities, strengthen brand presence, and support enterprise sales growth within local markets.
This role partners closely with Sales Leadership, SDRs, Product Marketing, and Global Marketing teams to deliver impactful campaigns, field marketing initiatives, account-based marketing programs, and regional growth activities aligned with business objectives and revenue targets.
The role covers North America (United States and Canada), APAC, and additional Rest of World territories as assigned. Some travel may be required from time to time to support regional activities.
What You'll Do- Own and execute regional marketing programs designed to generate pipeline, accelerate opportunities, and support strategic revenue growth.
- Plan and manage regional events, conferences, executive roundtables, webinars, and field marketing initiatives, with clear ROI and pipeline contribution objectives.
- Execute localized marketing campaigns across digital, social media, PR, and industry channels.
- Build and strengthen Novidea's market presence and profile across regional insurance and Insurtech communities.
- Own regional marketing contribution targets through focused demand generation and account engagement initiatives.
- Partner closely with Sales Leadership and SDR teams to align marketing activity with strategic target accounts, pipeline priorities, and regional growth plans.
- Collaborate with Global Marketing and Product Marketing teams to localize messaging, campaigns, product positioning, and content for regional markets.
- Track and report on campaign performance, pipeline contribution, conversion metrics, and event ROI, providing recommendations for continuous optimization.
- Support customer advocacy, reference programs, and strategic customer engagement initiatives within the region.
- Execute account-based marketing (ABM) and intent-led marketing programs aligned to enterprise sales motions.
- Build relationships with key industry associations, partners, media contacts, and event organizations across the insurance market.
- Maintain strong alignment with global brand standards and go-to-market priorities.
What You Bring- 3+ years of experience in B2B marketing, field marketing, growth marketing, or regional marketing roles within SaaS, technology, or Insurtech environments.
- Experience executing integrated marketing campaigns across digital, field, and account-based marketing channels.
- Experience supporting enterprise or complex B2B sales environments.
- Strong understanding of pipeline generation, marketing attribution, and campaign ROI measurement.
- Ability to engage confidently with senior commercial stakeholders and external industry audiences.
- Experience working within fast-growth or scale-up organizations is highly advantageous.
- Experience within SaaS, technology, and/or Insurtech organizations is strongly preferred.
