Snowflake Computing

Field Marketing Manager - Central

Snowflake Computing$90K — $130K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of experience in field marketing or related roles
  • Bachelor's degree in Marketing, Communications, or a similar field
  • Proven success managing field marketing programs for enterprise sales teams
  • Strong project management and time management skills
  • Experience with marketing tools such as Marketo and Salesforce

Responsibilities

  • Plan and execute various field events within budget constraints
  • Develop creative campaigns targeting regional challenges
  • Set clear goals and metrics for each event, including lead generation targets
  • Coordinate internal communication regarding events between sales and marketing
  • Support logistics planning for strategic industry events
  • Represent Snowflake at partner and vendor events
  • Evaluate event campaigns' ROI for future planning

Benefits

  • Leverage a dynamic work environment offering the chance to interact with multiple teams
  • Opportunity to be a part of a rapidly growing company in a cutting-edge industry
  • Engage with diverse projects, promoting professional growth and skill enhancement
  • Collaborate closely with sales and marketing professionals to refine strategies
  • Be part of a mission-driven culture focused on data security and customer confidentiality
Full Job Description
Snowflake Inc. is looking for a Field Marketing Manager. You will be responsible for supporting the Central Expansion Sales Team in developing and managing field-based demand generation programs and event campaigns to build awareness, drive and nurture leads, and accelerate opportunities to close. This position will collaborate closely with Snowflake's sales, sales development and campaign marketing teams to plan and execute activities. In addition, you must successfully collaborate with a variety of individuals and teams as well as manage numerous projects simultaneously, in a dynamic environment. The ideal candidate is a self-starter with a natural curiosity to learn and to explore. Job Description: • Support Snowflake's demand generation and sales goals through regional field events • Research, plan and maintain the Snowflake online calendar of events including Snowflake-driven physical and virtual event series, and regional hospitality field events • End-to-end management of logistics and execution for all planned events; help shape event themes, work with outside vendors, oversee fulfillment/inventory levels, manage events' sales staffing • Collaborate with the Alliances organization on Snowflake's strategic sponsorships and go-to-market execution plan at partner events • Maintain direct alignment with sales leaders and sales teams in terms of all pre and post-event communication, marketing-driven campaigns, and event promotion strategy • Evaluate all event campaigns' impact and ROI to determine the success and forecast for potential future investment • Manage and maintain regional field marketing budget • Report on regional event campaign ROI and performance Responsibilities: • Plan and execute events within budget • Interest in develop creative campaigns and approaches to solve regional challenges. • Set goals and define metrics for each event including targeted lead flow • Schedule and execute on consistent sales outreach/bi-weekly meetings • Manage internal field and events communication between sales and marketing • Support strategic industry events through logistics planning • Represent Snowflake to counterparts at partners, vendors, and outside vendors • Maintain email/slack responsivity rate within a 24-hour time period • Ability to develop creative campaigns and approaches to solve regional challenges. Requirements: • Knowledge of using marketing tools like Marketo, Salesforce, wordpress • Proficiency with office productivity applications (e.g. Microsoft Office, Google Apps) • Bachelor's Degree in Marketing, Communications, or similar field • General verbal and written communication skills • Proven success in managing field marketing programs and relationships with large enterprise sales organizations • Strong project management, time management, and execution skills • Embodies strong organizational skills, ability to anticipate the needs of sales • Ability to maintain an optimistic, approachable, and self-starter attitude • Demonstrates creative spark as expressed in ideas for messaging, creative design, etc. • Able to work independently and dedicate a minimum of 40 hours/week • Must be legally authorized to work in the United States without restriction • Willing to submit to a background investigation, including verification of your employment and criminal history Every Snowflake employee is expected to follow the company's confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company's data security plan as an essential part of their duties. It is every employee's duty to keep customer information secure and confidential. For jobs located in the United States, please visit the job posting on the Snowflake Careers Site for salary and benefits information: careers.snowflake.com

About Snowflake Computing

Snowflake is a cloud-based data-warehousing company that was founded in 2012. The company provides a data platform that allows customers to store and analyze data using cloud-based infrastructure. Snowflake's platform is designed to be highly scalable and flexible, allowing customers to easily add or remove computing resources as needed. The company's customers include a wide range of businesses, from startups to Fortune 500 companies. Snowflake has received significant funding from investors and has been recognized as one of the fastest-growing companies in the United States.
Learn more about Snowflake Computing
Size
2,037 employees
Market Cap
$44.9 billion
Industry
Net Income
-$539.1 million
Founded
2012
Revenue
$592 million
NASDAQ

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