Performance Food Group

Regional Director Sales - West

Performance Food Group$100K — $130K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • High School Diploma or equivalent required.
  • 7-10 years of sales experience in the foodservice industry or related field with supervisory experience.
  • Experience with distributors is highly preferred.
  • Intermediate Excel skills including pivot tables and VLOOKUPs.

Responsibilities

  • Develop and implement strategic marketing and sales plans to meet corporate objectives.
  • Manage sales and marketing operating budgets effectively.
  • Oversee ads and promotional activities across various channels.
  • Recommend product positioning, packaging, and pricing strategies.
  • Maintain relationships with industry influencers and strategic partners.
  • Prepare and present marketing activity reports to executive management.
  • Direct sales forecasting and set performance goals.

Benefits

  • Travel requirement of approximately 60%, allowing for exposure to diverse markets.
  • Opportunity to interact with key clients and industry influencers.
  • Engagement with cross-functional teams to drive company objectives.
Full Job Description
Job Description

Position Purpose:
Responsible for planning, developing, and managing all sales and marketing activities necessary to successfully market products and services to customers. Also, responsible for establishing sales territories and goals, determination of product line, price management, sales, promotion, staff development, training, and market research. Effectively manage assigned personnel. Functions as a team
member within the department and cross-functions, as required, and performs any duty assigned to best serve the company.

Primary Responsibilities:
  • Develops and implements strategic marketing plans and sales plans and forecasts to achieve corporate objectives for products and services.
  • Develops and manages sales/marketing operating budgets.
  • Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.
  • Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.
  • Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.
  • Establishes and maintains relationships with industry influencers and key strategic partners.
  • Guides preparation of marketing activity reports and presents to executive management.
  • Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events.
  • Directs sales forecasting activities and sets performance goals accordingly.
  • Directs staffing, training, and performance evaluations to develop and control sales and marketing programs.
  • Directs market channel development activity and coordinates sales distribution by establishing sales territories, quotas, and goals.
  • Represents company at trade association meetings to promote product.
  • Meets with key clients, assisting sales representative with maintaining relationships and negotiating and closing deals.
  • Coordinates liaison between sales department and other sales related units.
  • Analyzes and controls expenditures of division to conform to budgetary requirements.
  • Assists other departments within organization to prepare manuals and technical publications.
  • Prepares periodic sales report showing sales volume, potential sales, and areas of proposed client base expansion.
  • Reviews and analyzes sales performances against programs, quotes and plans to determine effectiveness.
  • Directs product research and development.

This position is a traveling role. Roughly 60%, but can vary and be higher at times.

This position is open to those living in Southern California or Colorado.

Required Qualifications

High School Diploma or Equivalent

7-10 years foodservice industry sales or related are with supervisory experience. Distributor experience highly preferred.

Intermediate Excel skills to include pivot tables and v lookups

About Performance Food Group

Performance Food Group delivers more than 150,000 food and related products to customers across the United States, but that’s not all. They build lasting relationships with their customers, doing everything we can to ensure success.

Performance Food Group Careers

Join the dynamic team at Performance Food Group (PFG), one of the largest foodservice distributors in the nation, and propel your career to new heights in an industry-leading company. At PFG, we are committed to fostering an environment of diversity, innovation, and growth, offering unparalleled job opportunities across various sectors of the food distribution industry.

Work You’ll Do

Embark on a rewarding journey with Performance Food Group, where you can leverage your skills to drive significant change and efficiency in the foodservice sector. Our team at PFG is dedicated to excellence and leadership in delivering top-notch service and products to our customers.

Innovate and Lead

At PFG, innovation and leadership go hand in hand. Join our team to lead projects that transform the foodservice distribution landscape. With a focus on cutting-edge technology and sustainable practices, your work will directly contribute to shaping the future of food distribution.

Be Part of a Great Team

Performance Food Group is not just a company; it’s a community. Here, you will work alongside professionals who are leaders in their fields, committed to sharing their knowledge and experience. Our culture promotes teamwork, professional growth, and networking, all within a supportive and inclusive environment.

Career Development

We believe in nurturing the potential of our employees through targeted diversity training, leadership programs, and continuous professional development. Whether you are looking for an internship, entry-level position, or a managerial role, PFG offers a ladder to success, providing the tools and training necessary to grow your career.

Explore Job Opportunities

From logistics and supply chain management to sales and customer relations, the career paths at Performance Food Group are diverse and fulfilling. We are actively hiring and looking for individuals who are passionate, curious, and eager to drive innovation in the foodservice industry.

Internship Programs

Kickstart your career with a PFG internship. Gain hands-on experience, develop essential industry skills, and make invaluable networking connections. Our internships provide a robust foundation in the foodservice distribution industry, preparing you for full-time employment in your chosen field.

Benefits and Culture

At Performance Food Group, we understand that our employees are our greatest asset. That’s why we offer competitive benefits, including health care, retirement plans, and wellness programs, designed to meet the needs of our diverse team members. Our inclusive culture encourages collaboration and continuous learning, ensuring that every team member can achieve their personal and professional goals.

Stay Connected

Join the Performance Food Group team to stay ahead in your career. Explore open positions that match your skills and interests. We look for driven, creative, and solution-oriented team players. Start your journey with us today, and help us redefine the standards of foodservice distribution.

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Apply Now

Ready to take the next step in your career? Submit your resume, prepare for your interview, and join a company that values growth, leadership, and innovation. At Performance Food Group, your future looks promising.
Learn more about Performance Food Group
Size
23,000 employees
Market Cap
$9 billion
Industry
Net Income
-$174.5 million
Founded
1875
5 Year Trend
+24.9%
Revenue
$26.6 billion
NASDAQ

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