The Regional Director, Sales is responsible for leading, developing, and executing multi-region sales strategy.
- Provides direct leadership to Regional Sales Managers and is accountable for driving enterprise-wide revenue growth, expanding referral networks, and achieving budgeted new patient growth targets
- Translates corporate growth objectives into scalable, high-impact sales strategies across multiple regions
- Ensures alignment between sales, operations, clinical teams, and executive leadership while building a high-performance, data-driven sales culture
The role is instrumental in shaping market expansion, strengthening strategic partnerships with health systems, and optimizing sales execution across the organization.
JOB FUNCTIONS- Develops and leads the overarching sales strategy across all assigned regions, aligned with company growth objectives
- Translates corporate goals into clear direction and expectations for Regional Sales Managers
- Drives consistency in sales execution, pipeline management, and performance metrics across regions
- Identifies market opportunities, competitive threats, and growth levers to accelerate enterprise performance
- Directly leads and develops Regional Sales Managers, providing coaching, accountability, and strategic guidance
- Establishes performance expectations and KPIs for regional leaders and ensures consistent execution
- Conducts regular business reviews to evaluate regional performance, identifies gaps, and implements corrective action plans
- Fosters a high-performance, results-oriented culture grounded in accountability, collaboration, and ethical selling
- Owns new patient growth and budgets attainment across all assigned regions
- Monitors and forecasts performance against targets
- proactively adjusts strategy to ensure goals are met or exceeded
- Drives initiatives to increase referral volume, improves conversion rates, and grows share of wallet across key accounts
- Ensures alignment between sales targets and operational capacity
- Oversees high-level strategy for hospital, health system, and preferred provider agreements
- Supports Regional Sales Managers in complex negotiations and executive-level relationship management
- Leads the development of sales capabilities across the organization, including training, onboarding, and ongoing skill development
- Partners with HR and leadership to recruit, retain, and develop top sales talent
- Ensures consistent adoption of best practices in referral development, value-based selling, and compliance
- Mentors Regional Sales Managers and supports succession planning
- Partners closely with operations and clinical leadership to ensure service excellence, patient outcomes, and referral satisfaction
- Collaborates with marketing, finance, contracting, and executive leadership to support growth initiatives and strategic planning
- Serves as the key liaison between the field sales organization and executive leadership
- Provides market intelligence and strategic recommendations to influence organizational decision-making
- Ability to travel frequently across regions (approximately 50--75%)
Education- Bachelor's Degree in Business, Marketing, Healthcare Administration, or related field, Required
- Master's Degree, Preferred
Work Experience- 10+ years of progressive sales leadership in healthcare (homecare, home health, hospice, medical device, or related)
- matrixed, highly cross-functional environment
Knowledge, Skills, and Abilities- Strong strategic leadership to operationalize and scale execution
- Demonstrated success in leading leaders and building high-performance sales teams
- Exceptional presence, communication, and negotiation
- Advanced analytical and data-driven decision-making capabilities
- Deep understanding of healthcare referral dynamics
- High level of professionalism, integrity, and compliance orientation
- influence all levels of the organization, including executive stakeholders
