Discovery Senior Living

Regional Director of Sales

Discovery Senior Living • $90K — $120K *
Pittsburgh, PA 15237In-Person
Healthcare
Less than 5 years of experience
1 week ago
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Business Administration, Public Relations/Communications, Marketing or related field
  • Five years of sales experience, ideally within a dynamic environment; senior living experience preferred
  • Minimum three years in a multi-community or regional sales management role with supervisory responsibilities
  • Knowledge of CRM systems and sales tracking methods
  • Strong leadership skills with a focus on team performance and morale

Responsibilities

  • Lead sales and marketing initiatives across multiple communities within assigned states
  • Coach, train, and manage sales staff to enhance performance and achieve goals
  • Conduct regular assessments and audits of sales processes and community dynamics
  • Develop and implement effective sales and marketing strategies based on market analysis
  • Collaborate closely with Executive Directors and community leadership to boost sales productivity

Benefits

  • Opportunity for significant impact on community services and resident lives
  • Dynamic multi-state work environment with a focus on sales growth
  • Leadership role in shaping sales culture and team dynamics
  • Professional development through training and strategic leadership
  • Collaboration with operational leaders to influence community success
Full Job Description
Provincial Senior Living is seeking a Regional Director of Sales to join our team to support our communities in NY, WI, PA, VA, MA. You must reside in one of these states.

The Regional Director of Sales (RDS) leads sales and marketing efforts for the region including community sales teams' productivity and census building for Provincial Senior Living. The RDS is responsible for planning, reporting, goal setting, sales process optimization, sales training, marketing efforts, CRM training, sales program implementation, sales compensation administration, and partners with operational team and community leadership in the recruiting, selection and onboarding of sales talent. The RDS is responsible for increasing the effectiveness and performance of the sales team. The RDS works closely with community Executive Directors, Regional Vice President of Operations, and corporate team members to focus on the appropriate priorities to ensure the appropriate objectives and goals are achieved within the community sales team (Directors of Sales and Sales Associates). The RDS role does not manage the DOSs directly but uses influential leadership in partnering with the Executive Director at each community to maximize the productivity of their DOSs.

Responsibilities:

Leadership
  • Reports on all activities and results to regional operations leaders and Division President weekly as well as reviewing these reports with EDs and DOS on a regular basis and on every community visit.
  • Coaches, trains, and assists with the management of the Director of Sales, Coordinators and associated sales Coaches for improved performance as necessary to achieve goals.
  • Motivates the sales staff through effective leadership and positive reinforcement to enhance our culture and improve employee retention.
  • Interviews and screens DOS candidates to ensure those hired meet success criteria and standards for the role.
  • Manages the mystery shopping and competitive shopping program.
  • Provides Manager on Duty sales training for each community.
  • Maintains accurate competition reports for each community and has a complete knowledge of market conditions and competition, as to advise DSL leadership on changing conditions; displays understanding of the organizations "value pricing" program and collaborates with DSL leadership to track and adjust pricing as is necessary.
  • Supports the design and development of educational modules to enhance professional selling skills for each SLC to improve the overall effectiveness of their sales.
  • Establishes and maintain compensation plans and yearly renewals for appropriate sales staff.

Sales
  • Overall responsibility of achieving sales move-in and occupancy budgeted plan for each community.
  • Maintains knowledge of daily census reporting for all communities; weekly and accurate tracks reporting of sales activities, conversion ratios for SLCs as well as the reporting of Critical Success Factors.
  • Develops sales strategies to meet or exceed predetermined sales
  • Demonstrates proficiency in all aspects of the CRM system and be able to train DOS and marketing coordinators.
  • Listens to recorded inbound sales calls to coach sales staff at each community.
  • Performs community site visit audits and assessment of all sales processes; keep the DOS and coordinator sales process manuals up to date and accurate.
  • Visits communities in their region on a regular basis to observe individual and group dynamics within the sales teams and with operations.
  • Assists sales team with implementation at community level with sales and marketing programs/strategies.
  • Ensures that all quarterly competitive analysis plans from DOSs are kept up to date and accurate.

Marketing
  • Develops marketing strategies to meet or exceed predetermined lead
  • Assures full accuracy and complete integrity in daily, weekly and monthly sales Reviews and approves commission reports for payment.
  • Educates all new and existing DOSs and Coordinators to the standards of the DOS Ensures ongoing compliance.
  • Ensures that each Sales Coordinator is supporting the DOS efficiently, fairly and following all procedures.
  • Ensures compliance with marketing standards (lead generation, calls, tours, events, presentations, establishing and maintaining relationships with potential marketing source representatives, presentations, press releases) necessary to achieve census goals.
  • Assists in development of annual community marketing budgets
  • Reviews monthly marketing financials and budget variances
  • Oversees and reviews the sales and marketing quarterly planning process.
  • Routinely analyzes and reports on trends and challenges in facilities or markets and provides feedback to both regional and facility level sales performance.
  • Develops and implements comprehensive marketing strategy according to company and budget guidelines.
  • Maintains adequate supplies of collateral materials within budget and company guidelines to include labor hours' effective management.
  • Ensures wise use of marketing dollars by effectively analyzing lead and move-in costs per source for region.
  • Performs other duties as assigned by Supervisor

Qualifications:
  • Bachelor's degree in Business Administration, Public Relations/Communications, Marketing or related field
  • Five years selling in a dynamic environment; senior living experience a plus.
  • At least three years' experience in multi-community/regional sales manager role with supervisory experience

If having a direct impact on the lives of others is appealing to you, apply today and join our team!

No agencies, please. We do not accept any unsolicited resumes from agencies under any circumstances. We receive inquiries from agencies daily. Agencies should not direct any inquiries or emails to hiring managers. Thank you.

JOB CODE: 1007098

About Discovery Senior Living

Discovery Senior Living provides authentic lifestyle experiences that parallel the distinctive local and regional culture and the traditions that typify life in each area. It is a real estate company providing senior living, care, and resort lifestyle services.

Discovery Senior Living Careers

There has never been a more opportune time to join the dedicated team at Discovery Senior Living—the leader in providing exceptional service and care in the senior living industry.

Work You’ll Do

Join Discovery Senior Living's highly regarded team to assist in transforming the experience of senior living across the nation. This role offers the chance to be a part of a community that values growth, leadership, and innovation. Lead in a unique role that combines deep industry knowledge with a commitment to improving the lives of seniors. Engage with a professional team that drives industry standards through a culture of diversity, networking, and professional development. Collaborate with the nation’s top experts in senior living – a community of professionals dedicated to pioneering advancements in care and lifestyle options for seniors.

Introducing the Discovery Senior Living Career Development Program

The program is designed to foster the next generation of leaders in the senior living industry through comprehensive leadership and diversity training. Discovery Senior Living is committed to nurturing talent and providing pathways for career advancement.

Innovate and Lead

Be part of a team that is at the forefront of innovation in senior living. Discovery Senior Living employs over 6,000 dedicated professionals who are committed to enhancing the lives of seniors through cutting-edge solutions and compassionate care.

Grow Your Career

Discovery Senior Living offers a wealth of job opportunities that encourage professional growth and personal achievement. Team members are supported through extensive training programs and are encouraged to advance their skills through continued education and leadership roles.

Explore Job Opportunities and Benefits

Discovery Senior Living provides a robust array of benefits designed to support the health, well-being, and financial security of each team member. From comprehensive health benefits to professional development programs, team members are equipped with resources to succeed.

The Discovery Senior Living Difference

Through a commitment to excellence and a culture of respect and compassion, Discovery Senior Living sets itself apart as a leader in the senior living sector. The company’s focus on innovation, combined with its dedication to quality and service, makes it a prime choice for those seeking meaningful careers in this dynamic field.

Stay Connected

Join the Team

Search open positions that match your skills and interests. Discovery Senior Living looks for passionate, curious, and solution-driven professionals. Explore the various employment and internship positions available that promise a rewarding career in senior living.

Keep Up to Date

Stay informed with career tips, industry insights, and the latest innovations in senior living—all from the perspectives of those who are part of the Discovery Senior Living team.

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Learn more about Discovery Senior Living
Size
10,001 employees
Industry
Healthcare
* Ladders Estimates

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