Position Overview: As the Regional Director of Sales and Marketing, you will play a crucial role in helping families explore options for their loved ones and providing detailed information about our innovative care solutions. Join us in making a meaningful difference in the lives of seniors and their families by ensuring a seamless and reassuring experience with our company.
POSITION RESPONSIBILITIES:- Sets performance expectations and benchmarks and provides sales guidance for community sales teams to ensure that budgeted occupancy is met and exceeded.
- Trains new Community Relations Directors and provides ongoing training for all.
- Regularly measures the performance of sales teams through reports and identifies areas and issues that impede sales.
- Ensures community sales teams deploy strategies for sales and community outreach that address all service lines, including independent living, assisted living, and memory care, as census requirements dictate.
- Tours communities regularly to identify areas of improvement in the physical plant, operations, and pricing, and makes recommendations to the leadership team to address.
- Periodically attends community marketing events, audits sales calls, and other outreach efforts to identify areas of opportunity for improvement.
- Works in alignment with the organization's Annual Events & Marketing Plan, supporting proactive planning of marketing needs, outreach, and tactics for all service lines, including independent living, assisted living, and memory care.
- Supports the community executive director and sales teams in developing the annual sales/marketing budget.
- Reviews and assesses policies and processes that impact sales to move-in and look for opportunities to streamline and improve.
- Stays abreast of industry sales and marketing trends that impact occupancy.
EXPERIENCE- Minimum of 5 years of direct Sales and Marketing experience.
- Multi-site marketing and sales experience is a must.
- Professional sales training is a must.
- Experience managing a team of sales professionals.
We offer a competitive salary based on experience, as well as a comprehensive benefits package.
IND500
