Regional Director Independent Living Sales - FL

Lifespace Communities

$132K — $190K *
Healthcare
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8–10+ years of senior sales leadership experience in multi-site or regional operations
  • Direct experience in CCRC/Life Plan communities with strong LifePlan sales knowledge
  • Proven success in driving occupancy and revenue across multiple communities
  • Deep understanding of IL sales strategy and consultative selling
  • Strong expertise in market analysis, pricing strategy, and sales performance
  • Experience in coaching and developing high-performing sales teams
  • Proficiency with CRM systems like Salesforce and Microsoft Office
  • Bachelor’s degree in business, Marketing, or related field preferred

Responsibilities

  • Develop and execute regional sales strategies to meet or exceed occupancy and revenue targets
  • Mentor and support Community Sales Directors to enhance pipeline health and improve sales execution
  • Analyze market trends and pricing to identify occupancy growth opportunities
  • Drive lead generation and sales conversion across multiple communities
  • Collaborate with various stakeholders to align sales initiatives with business goals
  • Evaluate and optimize pricing strategies for market competitiveness
  • Lead regular sales reviews and strategic planning sessions
  • Utilize CRM tools to monitor KPIs and implement action plans

Benefits

  • Opportunity to make a direct enterprise-wide impact
  • Supportive organizational culture focused on growth and excellence
  • Collaboration with diverse teams across multiple departments
  • Access to advanced CRM tools and resources
  • Potential for career advancement in a thriving sector
Full Job Description

Community:

Texas Support Center

Address:

3501 Olympus Boulevard

Dallas, Texas 75019

Pay Range

$132,200.00-$190,300.00+ Annual

Lead the Growth Strategy for One of the Nation's Premier Senior Living Organizations

We're seeking a Regional Director Independent Living Sales, to lead occupancy growth across a portfolio of communities while coaching and developing high-performing Community Sales Directors and Sales Counselors. This is more than a regional sales leadership role, it's an opportunity to influence strategy, drive measurable business results, mentor future sales leaders, and help shape the future of senior living.

If you're a collaborative sales executive who excels at coaching teams, improving performance, and delivering occupancy results across multiple locations, we'd love to meet you.

What You'll Do

  • Develop and execute regional sales strategies that increase occupancy and revenue across multiple senior living communities.

  • Champion and coach Prospect-Centered Selling across the region, ensuring Community Sales Directors and Sales Counselors consistently uncover each prospect's motivations, tailor the sales experience, and build lasting relationships that improve conversion rates and resident satisfaction.

  • Coach, mentor, and develop Community Sales Directors to improve performance, close more sales, and build sustainable pipelines.

  • Analyze occupancy trends, market conditions, competitive intelligence, and sales metrics to identify opportunities and adjust strategy.

  • Partner with Executive Directors and community leadership to achieve occupancy, revenue, and customer experience goals.

  • Collaborate with Marketing to create targeted campaigns that generate qualified leads and strengthen brand awareness.

  • Leverage CRM data and sales analytics to forecast performance and drive continuous improvement.

  • Evaluate pricing strategies and market positioning to maximize occupancy and financial performance.

What We're Looking For

We're seeking an accomplished sales leader who combines strategic thinking with a passion for coaching and developing others.

  • Highly preferred: Progressive leadership experience in Life Plan Communities (CCRCs) with a strong understanding of Type A and/or Type B contract models.

  • Multi-community or regional sales leadership experience within senior living.

  • Proven success improving occupancy, revenue growth, and sales team performance.

  • Strong experience coaching, mentoring, and developing high-performing sales professionals.

  • Experience using CRM platforms, sales analytics, forecasting, and pipeline management tools.

  • Ability to analyze market trends and translate insights into actionable sales strategies.

  • Bachelor's degree preferred.

Ready to lead regional growth and shape the future of senior living? Apply today and help us create communities where people thrive.

As part of the hiring process and in accordance with Florida law, healthcare candidates who accept a job offer are required to complete a background screening through theThis step is quick, secure, and helps us finalize your employment as smoothly as possible.


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