Sinclair Broadcast Group, Inc

Regional Director, Digital Sales

Sinclair Broadcast Group, Inc$150K — $160K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree
  • 5+ years in traditional and/or digital media sales
  • Experience managing a large multi-state territory
  • Proficient with office software and CRM tools
  • Excellent communication, presentation, planning, and organizational skills
  • Previous sales management experience preferred

Responsibilities

  • Manage a team of 10+ local Marketing Sales Managers focusing on revenue goals
  • Conduct client-facing presentations with Sales and Marketing Specialists and advertising clients
  • Develop strategies for client retention and sales success metrics
  • Collaborate with delivery staff, ad operations, and vendors to optimize workflows
  • Define, measure, and report on key performance indicators (KPIs) for client success
  • Provide monthly outlook and revenue forecasts to the VP of Digital Sales
  • Work with leadership to set objectives and key results

Benefits

  • Competitive base salary with results-based bonuses
  • Access to training, mentorship, and career advancement opportunities
  • Comprehensive benefits package including health, dental, and vision plans
  • Retirement plan participation along with life and disability insurance
  • Flexible spending accounts, sick leave, vacation time, and parental leave
  • Employee stock purchase plan
Full Job Description
Job Description

AMP Sales and Marketing is looking for an experienced sales manager with deep expertise in selling digital marketing products and services. In addition to being a subject matter expert, this person will be integral in training teams, coaching and optimizing their sales approach, and creating winning strategies that extend the life of every campaign. The candidate will also be responsible for creating solid partnerships with advertising customers, local station leadership and fulfillment teams. We're looking for someone who has experience in managing people and processes, and someone who understands the fundamentals of the businesses of our broad customer base. If you're an industry leader, we're interested in talking to you.

Specific Duties include:
  1. Manage team of 10+ local Marketing Sales Managers, each of whom has revenue goals to achieve
  2. Conduct client-facing presentations with local Sales and Marketing Specialists and local advertising clients
  3. Develop strategies to increase client retention and ensure Sales and Marketing Specialists' success for market penetration, average deal size, and total revenue
  4. Collaborate with delivery staff, ad operations, and vendors to find optimal workflows for all fulfillment duties
  5. Define, measure and report on the KPIs that are most meaningful for client success
  6. Provide the VP of Digital Sales with monthly outlook and revenue forecast
  7. Collaborate with VP of Digital Sales and in-market Sinclair Broadcast leadership to set objectives and key results
  8. Work closely with sales management and corporate staff to ensure coordination and cooperation in support of sales and operations
  9. Perform other related duties as assigned


Desired Skills/Experience:
  1. Proven track record of developing and managing people/teams and sales process
  2. Demonstrated success in building and maintaining top-tier customer relationships
  3. Strong business acumen with a thorough understanding of marketing strategies, general business cycles and consumer behavior
  4. Real experience and success communicating and working directly with advertising customers on identifying and achieving their business goals
  5. Strength in running multiple unique strategic projects concurrently
  6. Expertise in developing businesses using broadcast and digital marketing tools
  7. Consistent goal achievement and the ability to forecast accurately


Qualifications:
  1. Bachelor's Degree
  2. 5+ years of experience in traditional and/or digital media sales
  3. Experience managing a large multi-state territory
  4. Proficient in the use of office software and CRM tools
  5. Excellent communication, presentation, planning, organizational, and problem-solving skills
  6. Previous sales management experience is preferred


The Practical Stuff

Why Join AMP Sales & Marketing Solutions? / The Reasons You Should Hit "Apply Now"

o Serious Work, Seriously Cool People: Be part of an agile team that values creativity, collaboration, and fun! We are all for work that is rewarding.

o The Compensation Package: Enjoy a competitive base salary with an enticing results-based bonus structure that rewards your hard work. Our people love our benefits package.

o We Make a Real Difference (Not Just Talk About It): At AMP Sales & Marketing Solutions, we help local businesses thrive through advertising strategies that create tangible impacts. Our media sales team isn't just selling ads; they're the boots on the ground, making a real difference where it counts. (And yes, it feels pretty good.)

o Career Growth Opportunities: We believe in investing in you. That's why you'll have access to training, mentorship, and career advancement opportunities to help you thrive. We are a leader in our industry, flexing our local charm and national muscle, to provide you with options to amplify your career in your local market or join one of our AMP Sales & Marketing Solutions teams in another city.

The base salary compensation range for this role is $150,000 to $160,000 and performance based bonuses. Final compensation for this role will be determined by various factors such as a candidates' relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, life and disability insurance, health, dental and vision plans, flexible spending accounts, sick leave, vacation time, personal time, parental leave and employee stock purchase plan.

About Sinclair Broadcast Group, Inc

Sinclair Broadcast Group, Inc. is a diversified media company and leading provider of local sports and news. The company owns and operates television stations across the United States, providing local news, sports, and other programming. Sinclair Broadcast Group, Inc. also owns a variety of digital media assets, including websites, mobile apps, and streaming services. The company was founded in 1986 and is headquartered in Hunt Valley, Maryland.
Learn more about Sinclair Broadcast Group, Inc
Size
11,500 employees
Market Cap
$1 billion
Industry
Net Income
-$2.4 billion
Founded
1986
5 Year Trend
+18.5%
Revenue
$5.9 billion
NASDAQ

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