ServiceNow

Regional Brand Creative Lead- EMEA

ServiceNow • $148K — $259K *
New York, NY 10025In-Person
Enterprise Technology
8 - 10 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 8+ years in brand creative with a design focus and market scaling experience.
  • Proven ability to work with global teams while respecting regional creative nuances.
  • Proficient in Adobe Creative Cloud and Figma.
  • Familiarity with AI-powered creative tools to enhance output and efficiency.
  • Experience in creative direction alongside hands-on craft execution.
  • Strong belief in brand impact, with a commitment to consistency and innovation.
  • Skilled in building collaborative relationships across teams without direct authority.
  • Excellent presentation skills for clear communication with senior stakeholders.

Responsibilities

  • Serve as the creative authority for EMEA, setting high creative ambitions and evolving the ServiceNow identity.
  • Translate business priorities into compelling creative strategies that enhance brand equity.
  • Collaborate globally to align regional work with the overarching brand platform while embracing local nuances.
  • Ensure brand consistency in visual identity, messaging, and tone across all channels.
  • Oversee creative quality across various media including events, campaigns, and digital content.
  • Lead and inspire the embedded studio team to deliver high-standard creative outputs.
  • Actively contribute hands-on when necessary, engaging in conceptual design and direction.
  • Champion innovative brand-building creative that pushes enterprise marketing boundaries.
  • Integrate AI tools to enhance creative processes and outputs without compromising quality.

Benefits

  • Health plans, including flexible spending accounts.
  • 401(k) Plan with company match.
  • Employee Stock Purchase Plan (ESPP).
  • Matching donations program.
  • Flexible time away plan.
  • Family leave programs.
  • Opportunity for equity and variable/incentive compensation.
Full Job Description
Job Description

ServiceNow is growing fast across EMEA, in size, prominence, and ambition. This is a chance to get in at an inflection point and help define the trajectory of the brand.

As the creative voice of ServiceNow in the region, this role brings the brand to life across every regional touchpoint, from campaigns to events to customer stories. Sitting within the global Core Brand team, this leader reports directly into the Executive Creative Director and works closely with the EMEA Brand lead, regional marketing teams, and a dedicated embedded studio to ensure the work coming out of EMEA is consistent and raises the bar for what enterprise creative can be.

This is an Associate Creative Director role whose primary role will be driving design excellence across every touchpoint and channel. This role requires both an understanding of the strategic brand vision and the design craft to direct and execute it at the highest standards. This is an opportunity to help build a brand that is redefining what enterprise technology looks and sounds like in collaboration with the Core Brand team, as it sets new standards for brand design worldwide.

Responsibilities
  • Serve as the creative authority for the EMEA region, setting the creative ambition for the brand while protecting and evolving the ServiceNow identity across all regional marketing activity.
  • Partner closely with EMEA regional marketing leads and the EMEA Brand lead to translate business priorities into compelling, on-brand creative strategies and executions that strengthens long-term brand equity.
  • Collaborate with global creative leadership to ensure regional work ladders up to the global brand platform while reflecting the cultural nuances and opportunities within local EMEA markets.
  • Champion brand consistency across the region, ensuring visual identity, messaging, and tone of voice are applied with rigor, craft and intention across all channels and touchpoints.
  • Oversee creative quality across a broad scope of regional work including events, campaign, social, digital, OOH, editorial design, film/motion, and executive experiences.
  • Direct and inspire the embedded studio team to deliver work that is both efficient and exceptional, setting clear creative direction and maintaining high standards across every output.
  • Act as a hands-on creative contributor when the work demands it, rolling up your sleeves to concept, design, art direct, or write alongside the team.
  • Bring a strong point of view to every brief, championing bold, brand-building creative beyond the expected and raise the bar for enterprise marketing across the region.
  • Drive adoption of AI-powered tools and workflows within the regional team and embedded studio, identifying opportunities to scale creative output, experimentation, and efficiency without compromising quality or brand integrity.


Qualifications

To be Successful in this role you need :
  • A minimum of 8 years of experience in brand creative, with a background rooted in design, design systems and scaling brands across multiple markets and formats.
  • Proven experience working with or within global teams, balancing global brand consistency with regional nuance while driving ambitious creative that elevates the brand and expands what enterprise marketing can look and feel like.
  • Expertise in creative tools, Adobe Creative Cloud and Figma
  • Actively engaged with AI-powered creative tools, with a curiosity and commitment to exploring how they can raise the quality, speed, and impact of creative work.
  • Demonstrated experience in both creative direction and hands-on craft; comfortable setting the vision and executing within it.
  • A deep belief in the power of brand, with the discipline to apply it consistently and the instinct to push it forward.
  • Skilled at building collaborative relationships with marketing partners, studio teams, media partners and cross-functional stakeholders without relying on direct authority.
  • Strong presentation skills and the ability to articulate creative thinking clearly to senior stakeholders and regional leads.
  • Experience overseeing diverse creative outputs, from campaign creative to live event experiences.
  • Familiarity with B2B marketing environments, ideally in enterprise technology.

Portfolio Submission:
  • Please include a link to your portfolio, website, or relevant work samples within your resume or application. Applications without a portfolio may not be considered.

EMEA Creative Lead

For positions in this location, we offer a base pay of $148,400 - $259,700, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

About ServiceNow

ServiceNow provides cloud-based solutions that define, structure, manage, and automate services for enterprise operations in North America, Europe, the Middle East, Africa, the Asia Pacific, and other countries. The company offers service management solutions, including incident, problem, change, request, and cost management as well as service catalogs; and IT, HR, facilities, and field service management solutions. It also provides IT operations management solutions covering service mapping, delivery, and assurance solutions; business management solutions such as financial management, project portfolio suite, vendor performance management, and performance analytics as well as governance, risk, and compliance; and application development services.

ServiceNow Careers

Join the dynamic team at ServiceNow, a global leader in digital workflow solutions, where innovation and leadership converge to shape the future of work. At ServiceNow, we offer more than just job opportunities; we provide a platform for professional growth and a chance to be part of a culture that values diversity, creativity, and continuous learning.

Work You’ll Do

Embark on a career journey with ServiceNow and contribute to the world’s leading enterprises' digital transformation. Our team is at the forefront of developing cutting-edge technologies that improve how people work. With ServiceNow, you will use your skills to impact businesses and industries profoundly, driving efficiency and innovation.

Join Our Market-Leading Team

ServiceNow is not just another technology company. We are a team that thrives on diversity and leadership, fostering an inclusive environment that promotes growth and development. Our commitment to diversity training ensures that every team member can achieve their potential.

Innovative Work

ServiceNow is home to more than 10,000 dedicated professionals who lead the charge in digital workflows and enterprise solutions. As part of our team, you will engage in projects that merge technology with practical applications, creating revolutionary products that advance how services are delivered and managed.

Career Development

At ServiceNow, your career trajectory is filled with boundless opportunities. We support your growth with robust training programs, leadership development courses, and access to global challenges. Whether you are looking for an internship, full-time position, or leadership role, ServiceNow equips you with the tools to excel.

Be Part of a Great Team

Working at ServiceNow means being part of a community that values teamwork and innovation. Our collaborative environment encourages networking and sharing ideas, making our workplace vibrant and dynamic. The benefits of joining ServiceNow extend beyond comprehensive health and wellness; they include fostering professional connections and friendships that last a lifetime.

Explore Job Opportunities and Internships

Whether you’re a seasoned professional or a recent graduate, ServiceNow offers a range of employment options to suit your career goals. From internships that provide real-world experience to full-time positions that challenge you to leverage your expertise, we are committed to hiring the best talent.

Stay Connected

Join Our Team Search open positions that match your skills and interests. At ServiceNow, we look for passionate, curious, and solution-driven team players. Explore the possibilities that await you at a company that is committed to your professional success.

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ServiceNow Careers

Empowering professionals to achieve more, ServiceNow is where careers are future-proofed, and ambitions are realized. Join us in our journey of growth and innovation.
Learn more about ServiceNow
Size
16,881 employees
Market Cap
$76.5 billion
Industry
Information Technology
Net Income
$118.5 million
Founded
2004
5 Year Trend
+33.5%
Revenue
$4.5 billion
NASDAQ
NOW
* Ladders Estimates

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