Aspen Dental Management Inc

Recruitment Marketing Manager

Aspen Dental Management Inc$115K — $135K *
Staffing
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years in results-driven marketing with a focus on growth/demand gen/performance; recruitment marketing or healthcare experience preferred
  • Strong account and stakeholder management with the ability to influence senior leaders and build consensus
  • Proficient in analytics for funnel analysis and campaign performance; skilled in GA4 and other tools
  • Knowledgeable in Google Ads, LinkedIn Ads, Meta, and programmatic/job advertising; able to interpret performance results
  • Familiar with CRM concepts and campaign management; Phenom CRM experience a plus
  • Comfortable using AI-powered marketing tools for campaign optimization and audience targeting
  • Strong project management skills with the ability to manage multiple campaigns simultaneously
  • Experience managing budgets and vendor/agency partnerships

Responsibilities

  • Own full-funnel marketing strategy for specific talent segments and drive measurable hiring outcomes
  • Partner with talent acquisition teams to align priorities and understand recruitment needs
  • Develop the candidate-journey strategy including segmentation and integrated marketing plans
  • Orchestrate creative briefs and collaborate with creative and digital teams to enhance candidate experiences
  • Use analytics to enhance campaign performance and maintain a steady pipeline of candidates
  • Manage budgets and vendor partnerships to maximize return on investment
  • Monitor industry trends and competitor activities to evolve strategies proactively

Benefits

  • Flexible work environment
  • Generous benefits package including flexible paid time off, health, dental, and vision insurance, and a 401(k) match
  • Culture of ownership, allowing you to make bold decisions and take responsibility for outcomes
  • Opportunity to work across diverse national brands, building new skills with each campaign
  • Innovative team atmosphere that fosters genuine enthusiasm for change
Full Job Description
Benefits of joining the team
  • A flexible work environment
  • Competitive salary and generous benefits package that includes flexible paid time off, health, dental, vision, and a 401(k) with company match
  • A culture built on ownership: you're trusted to make bold calls and own the outcomes, good or bad
  • The chance to work across a portfolio of well-known national brands, so you're building new skills with every campaign instead of running the same playbook on repeat
  • A team that's genuinely excited to innovate, not just say it in a job posting


You'll Achieve Success by:

Owning full-funnel marketing strategy for specific markets, roles, or talent segments: translate business goals into integrated plans, build cross-functional consensus, and drive measurable, quality hiring outcomes. Day to day, this means you will:
  • Partner closely with talent acquisition as a trusted, consultative resource: proactively manage relationships, align competing priorities, and understand the nuances of their hard-to-fill roles and pipelines, then report back on results and progress
  • Build the candidate-journey strategy, integrating audience segmentation, messaging and creative, paid search/social/programmatic/job boards, SEO/website/landing experiences, CRM/email/SMS, retargeting, and on-site conversion, into cohesive, test-and-learn plans with clear KPIs, attribution, and ROI targets
  • Orchestrate creative briefs, content needs, landing experiences, and conversion paths in partnership with Creative, CRM, and Digital
  • Utilize analytics to maximize your campaign performance and ensure a steady pipeline of qualified candidates
  • Manage budgets and vendor/agency partners; forecast and reallocate to maximize ROI
  • Monitor industry trends, competitor activities, and best practices, and proactively evolve strategies to stay ahead


Qualifications
  • 6+ years in results-driven marketing (growth/demand gen/performance) with strong account management skills; recruitment marketing and/or healthcare experience is preferred, not required
  • Exceptional stakeholder and account management skills, with a proven ability to build trust, influence senior leaders, and drive consensus across competing priorities; excellent written and verbal storytelling, including building executive-ready presentations
  • Strong analytics: funnel analysis, experimentation, attribution basics; proficiency with GA4 and other analytics tools
  • Strong working knowledge of Google Ads, LinkedIn Ads, Meta, and programmatic/job advertising platforms, with the ability to drive and interpret results from them
  • Prior experience with CRM concepts and campaign management preferred; experience using Phenom CRM a plus
  • Comfortable with AI-powered marketing tools and automation, from generative AI content creation to campaign optimization and audience targeting
  • Strong project management skills: able to plan, prioritize, and juggle multiple campaigns and deliverables simultaneously
  • Experience managing budgets and agencies/platforms
  • Occasional travel required


Salary: $115-135k with bonus opportunity

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

Salary: $115-135k with bonus opportunity

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

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About Aspen Dental Management Inc

Aspen Dental Management Inc is a dental support organization that provides business services to independently owned and operated dental practices in the United States. The company's services include marketing, human resources, accounting, and information technology. Aspen Dental Management's affiliated practices offer a range of dental services, including general dentistry, orthodontics, and oral surgery. The company was founded in 1998 and is headquartered in East Syracuse, New York.
Learn more about Aspen Dental Management Inc
Size
30,000 employees
Industry
Founded
1998

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