Candidates must be based in or close to Manhattan and able to attend in-person meetings at short notice.
This role is referred to as an Associate Director in Wachsman's organizational structure, but it is equivalent to an Account Director or a Senior Account Supervisor at other agencies.Duties:
Client
- Translate client business needs into PR action with compelling messaging and strategies that excite and invigorate clients.
- Guide the creation, editing, and standards of client press materials, messaging and strategic plans.
- Provide strategic counsel to ambitious, challenging and technical clients.
- Oversee the planning and successful execution of highly impactful PR campaigns.
- Provide counsel and strategy for branding, reputation management; embrace and understand the principles of global media relations.
- Direct crisis communications response for clients.
- Demonstrate commitment to industry, agency, and clients by mastering industry knowledge and understanding clients' businesses.
- Develop and maintain relationships with influential media to secure and grow coverage. Be an escalation point for high-stakes, high-value media opportunities and editor-level interactions on behalf of clients.
- Conduct meetings with clients and new business.
- Lead productive internal training and external client strategy workshops, including messaging and narrative development sessions and media training.
People & Agency Operations
- Provide expert counsel and coaching to team-mates on every facet of the PR profession.
- Inspire ambition and enthusiasm from colleagues; take pride in facilitating others' professional development.
- Empower client account teams to sustain a high pace of work while maintaining the highest standards of work product and client experience.
- Support the Directors and wider leadership team in the growth of the business.
Skills & Requirements:
- 7-9 years of recent PR agency experience conducting media relations.
- Exceptional written and verbal communication skills.
- Knowledge of fintech and/or financial services sectors preferred.
- Demonstrated ability to think strategically and to identify opportunities for clients.
- Excellent knowledge of the media landscape.
- Ability to communicate clearly and transfer complex information in a concise and clear form.
- Ability to prioritise and plan effectively.
- Strong attention to detail.
- Accomplished workshop facilitator.
- Crisis communications experience preferred.
- Demonstrated ability to lead teams successfully.
- Excellent interpersonal/soft skills.
- Motivated to excel in a fast-paced environment.
- Ability to maintain a high level of social, organisational and professional standards in job-related activities.
Salary: $110,000 - $160,000
