Salary: $94,250.00 - $129,594.00 Annually
Location : 17140 S. Avalon Blvd., Suite 210, Carson, CA
Job Type: Full Time
Remote Employment: Flexible/Hybrid
Job Number: 203
Department: Public Information & Education
Opening Date: 08/03/2026

Description
Resumes will not be accepted as a substitute for a fully completed District Online Application. However, a resume is required; this will provide valuable information for the evaluation process. The most qualified candidates will be invited to proceed to the next stage, which includes a panel interview.

The Position
West Basin is seeking an experienced social media and digital communications professional who, under general supervision, will develop strategic content, handle digital communications and interact with audiences across platforms including LinkedIn, Instagram and the District website with a focus on audience engagement, campaign tracking and shaping the District's brand identity. This position provides general support for the Public Information and Education Department and will perform other related duties as assigned. The District is seeking an individual with five years of experience or more whose skills and abilities best reflect the qualifications for the position.

Public Information Specialist II is the journey-level classification in the District's three-level Public Information series. Incumbents perform a broad range of professional communications, public information, media relations, community outreach, and marketing activities with a degree of independence and responsibility. Responsibilities include developing and implementing communication strategies; creating content for print, digital, website, and social media platforms; coordinating public outreach and educational programs; and serving as a liaison with internal departments, community organizations, water retailers, agency partners, elected officials, members of the media, and the public.

The Public Information Specialist II is distinguished from the Public Information Specialist III by the latter's advanced level of expertise, greater independent judgment, leadership of complex communication initiatives, additional education and/or professional certifications, and supervisory or lead responsibilities.

KEY RESPONSIBILITIES:

• Researches, writes, and edits high-quality content for website, social media, and digital platforms, ensuring narrative consistency across all channels.
• Transforms complex scientific concepts, construction project milestones and water management goals into clear, engaging narratives for non-technical public audiences.
• Develops both long-form evergreen thematic stories and/or marketing campaigns and time-sensitive water management news and community event updates under tight deadlines.
• Partners with water policy, facility operations and engineer staff to translate technical information and verify the scientific accuracy of all communication products.
• Creates graphics and reels and oversees the production of additional digital assets by collaborating with staff and vendors to ensure a cohesive visual and narrative flow.
• Tracks key performance indicators to optimize digital strategies and report on campaign results.
• Formats and polishes content for specific digital platforms, ensuring all information is clear, concise, and optimized for audience engagement.
• Monitors and refresh existing web and digital content to ensure accuracy and relevance as District goals and strategic plans evolve.
• Develop materials and presentations in support of the District's Board of Directors, senior management team, outreach, conservation, and educational programs; may also conduct presentations and facility tours to internal and external audiences as needed.
• Conducts day-to-day department administrative tasks including filing, copying, managing calendars, entering purchase orders, and all other related tasks assigned.

Qualifications
The ideal candidate will have:

• A Bachelor's degree from an accredited four-year college or university with major coursework in public relations or communications; AND at least five (5) years of professional experience, with roles overseeing public relations projects and programs. Experience in the water industry, a public agency, and/or a public relations firm is desirable.
• Knowledge and understanding of scientific concepts and principles and the demonstrated ability to communicate these to a wide range of audiences through various digital communications tactics
• Proven skills in research and interview techniques to gather relevant information from subject matter experts.
• Knowledge of California water issues and/or experience in local government.
• Proficiency in digital content management systems and a functional understanding of web optimization, including readability and engagement metrics.
• Exceptional verbal and written communication skills.
• Ability to maintain accurate files and records.
• Demonstrated ability to participate in groups effectively.
• Strong interpersonal ability to work cooperatively and maintain effective relationships with the District Board of Directors, managers and staff, vendors, consultants, employees, representatives of other governmental agencies, and others encountered in the course of work.
• Ability to be creative, energetic, and self-motivated, and to take initiative where appropriate.
• Required to operate standard business equipment; reach with hands and arms; and is frequently required to stand and walk, kneel, crouch or twist, and occasionally lift or carry materials up to 25 pounds.
• Possession of a valid Class C California Driver's License, proof of insurance, and an acceptable driving record are required at the time of appointment and
• As a condition of continued employment. The employee is required to use their vehicle with mileage reimbursed at the standard IRS rate.

Supplemental Information
There is one vacancy available for this position. The salary range is $94,250 - $129,594 annually, depending on qualifications. The position is eligible for District benefits.
APPLICATION INFORMATION:

Apply by: August 31, 2026. Apply online at:
For questions or additional information, please contact: West Basin Municipal Water District, Human Resources Department, 17140 S. Avalon Boulevard, Carson, CA 90746, (310) 660-6275. Email:
Application requirements: West Basin Online Application; Supplemental Questionnaire responses, cover letter, and resume. Work/writing samples are encouraged but not required. Resume-only submissions will not be accepted in lieu of a completed District Online Application and Supplemental Questionnaire responses.
The most qualified applicants will be invited to participate further in the screening process, which will include a panel interview.

• Retirement --
  California Public Employees' Retirement System (CalPERS):
  
  An employee who becomes a "new" member of CalPERS for the first time on or after January 1, 2013 (and who was not a member of another California public retirement system prior to that date) will be enrolled in the CalPERS 2% @ 62 benefit formula (with Social Security) with three year final compensation in accordance with the Public Employees' Pension Reform Act of 2013 (PEPRA). New members will be required to pay at least 50% of the normal retirement cost (Govt. Code Section. 7522.30(c)).
  
  An employee who is a "classic" member of CalPERS or an agency with CalPERS reciprocity, or who have less than a six month break in service between employment in a CalPERS (or reciprocal) agency and employment with West Basin, will be enrolled in the 3% @ 60 benefit formula with Social Security.
• Health Insurance -- Fully paid employee/family coverage with expense reimbursement.
• Disability Insurance -- Paid Short Term and Long Term Disability insurance plans.
• Life Insurance -- Up to $150,000 based upon salary.
• Vacation -- 10-20 days annually
• Holidays -- 14 paid holidays annually.
• Sick Leave -- 12 days accrued annually.
• Employee Development Program -- Tuition reimbursement of a maximum of $9,000 per fiscal year for job-related coursework. Job related license and certification renewals fully reimbursed.
• Deferred Compensation -- CalPERS 457 plan by employee contribution.
• Supplemental Insurance -- Plans include cancer protection, accident, disability and critical illness insurance by employee contribution.
• Employee Assistance Program (EAP) -- Fully paid EAP.
• Hybrid/9-80 schedule

01

1. Describe a specific social media campaign you developed. What was the objective, which platforms did you use, and how did you measure the results?
02

2. Which Key Performance Indicators do you track most closely and how do you use such analytics data to adjust your content strategy mid-month?
03

3. How do you manage an editorial calendar that needs to balance long-term marketing strategies and time-sensitive community outreach updates?
04

4. What social media scheduling tools and design/editing tools are you most comfortable using?
Required Question