Job Description
What you will be doing:
As a Project Manager, Paid Search, you will execute and optimize paid search campaigns across platforms including Google Ads and Microsoft Advertising. You will partner cross-functionally with Marketing, Merchandising, Analytics, and Pricing to align campaigns with business priorities and deliver measurable performance improvements.
Key Responsibilities include:
- Manage and optimize paid search campaigns including campaign structure, bid strategy, and budget pacing
- Monitor and improve performance across KPIs such as CTR, CPC, CPA, conversion rate, and ROAS
- Conduct keyword research and competitive analysis to identify opportunities
- Execute QA processes to ensure campaign accuracy and compliance
- Develop reporting and provide performance insights and recommendations
- Support testing initiatives across ad copy, targeting, and bidding strategies
- Partner with cross-functional teams to align campaigns with promotions and product priorities
What You Bring to the Table:
- Proactive, self-starter mindset
- Strong organizational and time management skills
- Analytical thinking and attention to detail
- Clear written and verbal communication skills
- Ability to collaborate cross-functionally
- Continuous improvement and growth mindset
What's needed: Basic Qualifications:
- Bachelor's degree in Marketing, Business, Analytics, or related work experience
- 2+ years of experience in an analytics-heavy role (marketing, analytics, finance, or economics)
- Experience managing paid search campaigns on Google Ads and/or Microsoft Advertising
- Experience optimizing campaigns against KPIs such as CTR, CPC, CPA, and ROAS
- Experience with keyword research, bid management, and campaign structuring
- Proficiency in Microsoft Excel including pivot tables and VLOOKUP
Preferred Qualifications:
- Experience using tools such as Google Ads, Google Merchant Center, Adobe Analytics, Tableau, or Power BI
Google Ads and/or Microsoft Advertising Certification
- Experience with product feed management and shopping campaigns
- Familiarity with bid automation tools or scripts
- Experience in retail, eCommerce, or high-volume environments
- Experience collaborating in a matrixed organization
We Offer:
Inclusive culture with associate-led Business Resource Groups
Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more!
