Project Manager, Paid Social

Gap, Inc.

• $90K — $130K *
San Francisco, CA 94112In-Person
Media
5 - 7 years of experience
Today
Be an Early Applicant
Job Overview by Ladders

Qualifications

  • 5+ years of experience in brand marketing, content, editorial, or hybrid roles.
  • Deeply knowledgeable about cultural trends and engagement drivers.
  • Strong editorial skills with a focus on writing, video, and content development.
  • Experience in media, editorial, or publishing environments preferred.
  • Ability to pitch ideas effectively and recap insights to senior leadership.
  • Comfortable working in a dynamic, fast-paced environment.
  • Collaborative mindset for cross-functional team dynamics.

Responsibilities

  • Manage the development and execution of special projects from concept through launch.
  • Build integrated rollout strategies across owned and paid platforms for effective translation.
  • Develop and produce multimedia content to enhance engagement and brand relevance.
  • Concept and pitch ideas while partnering to create shoppable experiences.
  • Ensure content is native to platforms and maintains high creative and operational standards.
  • Conduct cultural and competitive analysis to refine brand positioning.
  • Shape storytelling rooted in brand heritage and identify partners for story development.

Benefits

  • Collaborative and innovative work environment.
  • Opportunity to work at the intersection of culture and marketing.
  • Access to cross-functional teamwork and projects.
  • Development of skills across various media and storytelling formats.
Full Job Description
About the Role
The Brand Marketing Manager will help shape how Banana Republic shows up in the cultural conversation — driving brand heat, relevance, and storytelling across campaigns and special projects.

This role sits at the intersection of marketing, storytelling, and content strategy. It is responsible for translating cultural insight into ideas, and ideas into content, activations, and storytelling that travel across channels.

This person will concept, pitch, and help produce content and experiences that connect brand, product, and culture—from campaign storytelling to archive-driven narratives to highly engaging, shoppable moments. They will work cross-functionally to ensure ideas are not only compelling but effectively brought to life across platforms.

The ideal candidate is deeply plugged into culture, has strong editorial instincts, and operates as both a thinker and a doer, able to develop ideas and execute them in partnership with internal teams and external collaborators.What You'll Do

Special Projects Content Development & Channel Strategy

  • Managethe development and execution of special projects fromideathrough launch,ensuringconcepts are brought to life across channels.

  • Build integrated, end-to-end rollout strategies across owned and paid platforms, ensuring ideas translate effectively across formats and touchpoints.

  • Develop and produce multimedia content (social, video, editorial, digital, IRL) that drives engagement, buzz, and brand relevance.

  • Concept and pitch ideas, then partner cross-functionally to executebringing highly engaging, shoppable moments to life.

  • Ensure content is platform-native, cohesive, and delivered witha high levelof creative and operational rigor.

Cultural Insight &BrandStorytelling

  • Bring a strong, informed point of view onwhat9;shappening across fashion, media, editorial, and marketing, and translate that into clear creativestrategyanddirection.

  • Conduct ongoing cultural and competitive analysis to inform where and how the brand shows up.

  • Shape storytelling territories rooted invintageand ourbrand heritage defining what stories wetell, whowe should partner withto tell themandwhy they matter now.

  • Identifyand develop scalable content formats (including video-led concepts) that build consistency and momentum over time.

  • Partner with UX and digital teams to evolve how storytelling is expressed acrosssiteand digital experiences.

  • Build alignment across marketing, social, product design, merchandising, PR, and paid media to ensure ideas are set up for strong rollout.

Who You Are

  • 5+ years of experience across brand marketing, content, editorial, or a hybrid role

  • Deeply plugged into culture, with a strong understanding of what drives relevance and engagement

  • Strong editorial instincts with experience in writing,video andcontent development, or storytelling

  • Experience in editorial, publishing,platformsor media environments is a plus

  • Proven ability to pitch ideas clearly and persuasivelyand execute them end-to-end, as well as recaptosenior leadership with high level summaries and learnings

  • Comfortable working across both strategy and execution in a fast-paced environment

  • Collaborative and able to navigate cross-functional teams effectively

  • Brings fresh thinking and a willingness to push beyond traditional marketing approaches

* Ladders Estimates

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