POSITION DESCRIPTIONTitle & Reporting RelationshipsPosition Title:Project Manager
Reports to:CMO
Department:Marketing
Oversees:No Direct Reports
Interactions:Creative/ ecomm/ marketing
Main Purpose and Major Challenges of the RoleOuterknown, Firewire Surfboards and Slater Design is seeking a highly organized, proactive, and collaborative Project Manager to help drive operational excellence across our marketing and brand organization. This role sits at the intersection of creative development, go-to-market execution, and systems/process management-ensuring that campaigns, assets, and cross-functional deliverables move efficiently and effectively from concept to launch.
You will be the connective tissue across Marketing, Creative, Ecommerce, Wholesale, Product, and International teams-building scalable processes, managing timelines, owning our digital asset ecosystem, and ensuring flawless delivery of go-to-market tools and assets to internal teams and external partners.
This is an ideal role for someone who loves building order from complexity, thrives in fast-paced environments, and has a passion for operational rigor paired with high emotional intelligence and the ability to mange multiple priorities.
ACCOUNTABILITY: Project & Process Management- Own and manage the end-to-end marketing and creative workflow-from intake and prioritization through launch and post-mortem.
- Build and maintain clear project timelines, calendars, and cross-functional workflows across seasonal and campaign initiatives.
- Lead weekly project status meetings and ensure accountability across teams and deadlines.
- Identify process gaps and proactively create scalable systems, SOPs, and operating rhythms to improve efficiency and visibility.
- Support resource planning and help prioritize work across multiple teams and initiatives.
- Streamline asset management workflows to improve cross-functional accessibility, ensuring teams can locate, share and utilize creative resources within the DAM.
ACCOUNTABILITY: Go-to-Market Operations- Support development and execution of Outerknown & Firewire go-to-market process across seasonal launches, campaigns, and product stories.
- Manage the creation of GTM calendars in XLS and Asana.
- Ensure all teams submit briefs in a timely manner and with enough detail.
- Ensure timely delivery of all go-to-market materials to key stakeholders including Wholesale, International, Retail, and Ecommerce teams.
- Manage distribution of launch assets, product storytelling tools, campaign toolkits, and sales enablement materials to regional and channel partners.
- Maintain launch calendars and milestone checkpoints to ensure cross-functional alignment.
- Lead the monthly go-to-market meeting with a 30-60-90 view approach.
- Build a post mortem review for all data and qualitative feedback for future learnings.
ACCOUNTABILITY: Creative Development Support- Partner closely with the Creative team to manage timelines, reviews, approvals, and production milestones.
- Support briefing, routing, and approvals for photo/video, campaign creative, retail assets, and digital deliverables.
- Help ensure creative work is delivered on time, on brand, and aligned to business priorities.
- Leverage Asana, our project management tool, to the fullest. Ensuring it's organized in a way that's easy to use for briefing, reviews and file delivery for all parties.
- Own framework and compliance of required approvals before launch.
- Serve as the central point interdepartmentally to speed up briefing and asset delivery.
ACCOUNTABILITY: Cross-Functional Collaboration- Act as a key liaison between Marketing, Creative, Product, Ecommerce, Wholesale, International, and external partners.
- Contribute to the development and execution of brand activations
- Support the CMO in marketing department meetings
- Improve communication flow and ensure stakeholders have visibility into timelines, dependencies, and deliverables.
- Bring operational discipline while maintaining flexibility in a fast-moving environment.
- Trade Marketing Support. Working with 3rd party vendors on costing and production of materials, budget and on-time asset delivery.
Maintain strong communication on requested assets for retail and wholesale partners.
ESSENTIAL SKILLS & QUALIFICATIONS- 5+ years of experience in project management, marketing operations, creative operations, or go-to-market management, preferably in fashion, retail, or consumer brands.
- Strong experience managing cross-functional marketing and creative workflows.
- Hands-on experience with Digital Asset Management systems (Bynder preferred).
- Strong knowledge of project management tools such as Asana, Monday.com, Airtable, or similar. (Asana preferred)
- Exceptional organizational skills and attention to detail.
- Ability to manage multiple priorities and deadlines simultaneously.
- Strong written and verbal communication skills.
- Comfortable working in a fast-paced, entrepreneurial environment.
- Passion for brand storytelling, product, and operational excellence.
- Experience supporting apparel or lifestyle brands preferred.
- Familiarity with ecommerce workflows and digital content publishing.
- Experience building new processes and systems from the ground up.
- Understanding of wholesale and international marketing support needs
