Citigroup, Inc

Programmatic Media Manager - Citi Commerce

Citigroup, Inc • $87K — $131K *
Irving, TX 75061Hybrid
Media
5 - 7 years of experience
Reposted Today
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Job Overview by Ladders

Qualifications

  • 5-8 years of experience in branding, marketing, or analytics
  • 4-6 years in Ad Operations, Campaign Management, or Programmatic Media
  • Preferred experience in a publisher, ad network, or commerce media environment
  • Proven track record of flawless campaign launches
  • Expertise in managing QA processes to minimize errors
  • Track record of reliable pacing and delivery against campaign goals
  • Experience documenting operational playbooks and trafficking standards

Responsibilities

  • Execute campaign setup and trafficking across ad platforms
  • Perform QA on all campaigns prior to launch
  • Monitor campaign pacing and delivery, resolving issues promptly
  • Implement tracking to support accurate measurement
  • Manage audience segments using first-party data
  • Optimize campaigns based on performance and client needs
  • Troubleshoot technical issues with ad platforms in real-time

Benefits

  • Medical, dental, and vision coverage
  • 401(k) plan
  • Life, accident, and disability insurance
  • Wellness programs
  • Paid time off for vacation and sick leave
  • Paid holidays
Full Job Description
The Programmatic Media Manager is a highly hands-on, execution-focused role responsible for the day-to-day delivery of campaigns across Citi Commerce. This individual will own the tactical setup, trafficking, and optimization of campaigns, ensuring accuracy, speed, and performance.

This role is ideal for someone who thrives in the details-managing tags, troubleshooting delivery issues, and ensuring campaigns launch and run flawlessly-while contributing to building scalable processes in a fast-paced, build-from-scratch environment.

Responsibilities:
  • Execute campaign setup and trafficking across ad platforms, ensuring accuracy and timeliness
  • Perform QA on all campaigns, including tags, creatives, pixels, and audience parameters prior to launch
  • Monitor campaign pacing and delivery daily; identify and resolve issues such as under-delivery, discrepancies, and tagging errors
  • Implement and validate tracking (pixels, tags, conversion events) to support accurate measurement
  • Activate and manage audience segments using Citi first-party data and onboarding platforms
  • Manage campaign changes, optimizations, and updates in-flight based on performance and client needs
  • Track inventory availability and ensure campaigns are aligned to available supply
  • Troubleshoot technical issues across platforms (ad servers, DSPs, data platforms) in real time
  • Partner closely with Sales, Planning, and Product teams to ensure campaigns are executed to spec
  • Contribute to documentation of trafficking workflows, QA checklists, and operational best practices
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.


Qualifications:
  • 5-8 years of experience in branding, marketing or analytics
  • 4-6 years of hands-on experience in Ad Operations, Campaign Management, or Programmatic Media
  • Experience working within a publisher, ad network, or commerce media environment is highly preferred
  • Experience delivering flawless campaign launches with accurate setup and trafficking
  • Experience consistently managing QA processes minimizing errors and rework
  • Experience with reliable pacing and delivery aligned to campaign goals
  • Experience providing clear, timely campaign reporting and issue resolutions
  • Experience documenting operational playbooks and trafficking standards


Education:
  • Bachelors/University degree or equivalent experience (Highly preferred bachelor's degree in Business, Marketing, or related field)


This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Required Skills & Expertise
  • Strong hands-on experience with ad tech platforms (e.g., Google Ad Manager, DV360, or similar)
  • Proven expertise in campaign trafficking, including tag setup, pixel implementation, and QA
  • Familiarity with audience/data platforms (e.g., LiveRamp, CDPs, clean rooms)
  • Working knowledge of campaign measurement, tracking, and media KPIs
  • Experience managing both onsite (owned & operated) and offsite (programmatic, social) campaigns
  • Detail-oriented with strong troubleshooting and problem-solving skills
  • Ability to manage multiple campaigns simultaneously in a fast-paced environment
  • Comfort operating at a tactical level while adapting to evolving tools and processes


Why Join Citi Commerce

This is a unique opportunity to be part of the foundational team building a next-generation commerce platform. You'll play a critical role in enabling the technology and data systems that power campaign execution, measurement, and attribution-helping connect media exposure to real purchase behavior at scale.

Job Family Group:
Marketing

Job Family:
Advertising, Branding and Media

Time Type:
Full time

Primary Location:
Irving Texas United States

Primary Location Full Time Salary Range:
$87,360.00 - $131,040.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills
Please see the requirements listed above.

Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

About Citigroup, Inc

Citigroup is a financial services holding company that provides financial products and services. The company operates through two segments, Global Consumer Banking (GCB) and Institutional Clients Group (ICG). The GCB segment offers traditional banking services to retail customers through retail banking, commercial banking, Citi-branded cards, and Citi retail services. The ICG segment offers various banking, and financial products and services to corporate, institutional, public sector, and high-net-worth clients. This segment provides wholesale banking products and services, including fixed-income and equity sales and trading, foreign exchange, prime brokerage, derivative services, equity and fixed-income research, corporate lending, investment banking, and advisory services, private banking, cash management, trade finance, and securities services. Citi is committed to sustainability and social responsibility, and the company invests in initiatives that promote economic progress.

Citigroup, Inc Careers

Join the vibrant team at Citigroup, Inc, a leading global bank, and propel your career into the future. Citigroup offers a plethora of job opportunities that span across various fields and expertise, making it an ideal place for ambitious professionals to thrive.

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At Citigroup, Inc, you will engage in exciting work that matters. Join our team to help innovate and drive transformation in the banking industry. With Citigroup, you can lead initiatives that redefine how banking works and how financial services can empower people globally.

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We believe our strength comes from the diversity of our team. Citigroup, Inc is dedicated to fostering an inclusive workplace where everyone can contribute their best work. Through diversity training and a culture that embraces differences, we create a welcoming environment for all employees.

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Citigroup, Inc values the well-being of its employees. We offer competitive benefits packages that support the health, finance, and lifestyle of our team members. Our culture is built on collaboration, respect, and a commitment to excellence. We ensure that every team member feels valued and part of our global family.

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Start your professional journey with Citigroup through our internship programs or full-time job opportunities. We are constantly hiring fresh talent and seasoned experts who bring creativity and innovation to our team. Whether you're refining your skills or ready to lead, there's a position waiting for you at Citigroup.

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Citigroup, Inc is where your ambition meets opportunity. Join us and transform your career while making a global impact.
Learn more about Citigroup, Inc
Market Cap
$1.3 billion
Industry
Finance & Insurance
Net Income
$89.6 million
Founded
1812
5 Year Trend
+4.6%
NASDAQ
C
* Ladders Estimates

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