Programmatic Campaign Manager
US (hybrid) - will require quarterly syncs onsite in San Mateo

Role Purpose

The Programmatic Campaign Manager is responsible for driving performance and execution of advertiser campaigns sold through PlayStation's programmatic advertising business across the full campaign lifecycle. This role operates directly within DSP platforms, managing programmatic media execution, optimization strategies, and performance outcomes for advertising clients. Working closely with Sales, Product, Data, and Ad Tech partner teams. The role helps deliver scalable advertising solutions that support client objectives, revenue growth, and adoption of PlayStation advertising products and inventory.

Key Responsibilities

Campaign Ownership and Execution

• Own end-to-end execution of programmatic campaigns including planning, setup, launch, optimization, and reporting within DSP platforms
• Manage PMP, Programmatic Guaranteed, and open exchange campaigns
• Ensure campaigns meet delivery, pacing, and performance targets

Programmatic Strategy and Optimization

• Optimize campaigns using bid strategies, audience segmentation, frequency controls, and inventory selection
• Monitor performance across display, video, and CTV
• Identify opportunities to improve campaign efficiency, performance, and spend allocation

Supply and Inventory Collaboration

• Work with internal & external teams and platforms to ensure deal health, troubleshooting, and inventory alignment
• Support deal troubleshooting including bid rates, win rates, and delivery issues
• Contribute to supply path optimization and inventory performance insights

Client Strategy and Partnership

• Partner with Client Partners to align programmatic execution with client KPIs and objectives
• Provide recommendations on targeting, deal structure, and media strategy
• Support client education on programmatic capabilities and performance drivers

Performance Analysis and Measurement

• Analyze campaign performance across DSPs including CTR, CPA, viewability, and conversion metrics
• Collaborate with analytics SMEs on attribution, audience insights, and measurement frameworks
• Utilize third-party verification tools and reporting solutions

Qualifications

• 4 or more years of experience in programmatic advertising or digital media
• Hands-on experience managing campaigns within DSP platforms such as The Trade Desk or DV360, Maestro or similar curation platforms
• Strong understanding of RTB, PMP, and Programmatic Guaranteed deal types
• Experience optimizing campaigns across display, video, or CTV
• Strong analytical skills and proficiency in Excel or similar tools
• Proven ability to manage multiple campaigns in a fast-paced, client-facing environment
• Strong verbal and written communication skills, including presenting insights and recommendations to clients
• Strong communication and stakeholder management skills

Preferred

• Experience working with SSPs or ad servers
• Familiarity with measurement and verification tools such as IAS, Nielsen, Double Verify, or Comscore
• Understanding of identity solutions and audience targeting strategies
• Basic knowledge of SQL or data analysis tools
• Previous experience in gaming, entertainment, or consumer industries
• Experience influencing client strategy and adoption of digital advertising solutions

Success Metrics / KPIs

• Campaign performance against KPIs including delivery, CTR, CPA, and ROI
• Programmatic revenue contribution and adoption
• Campaign efficiency including pacing accuracy and performance improvements
• Client satisfaction and programmatic adoption
• Quality and impact of optimization recommendations

#LI-SF1

At SIE, we consider several factors when setting each role's base pay range, including the competitive benchmarking data for the market and geographic location.

Please note that the base pay range may vary in line with our hybrid working policy and individual base pay will be determined based on job-related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE's top-tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program and coveted employee discounts for Sony products. This role also may be eligible for a bonus package. Click here to learn more.

The estimated base pay range for this role is listed below.

$96,800-$145,200 USD