In-depth experience managing campaigns across multiple social platforms
Ability to analyze campaign results and develop actionable insights
Experience managing marketing budgets with defined target goals
B2B experience preferred, with understanding of sales lifecycle
Proficient in social media A/B testing and providing creative direction
Responsibilities
Lead strategy and execution of paid social campaigns for multiple clients
Manage paid campaigns directly in platforms like LinkedIn, Meta, and TikTok
Monitor performance and manage budget pacing for campaigns
Establish and manage client relationships as the primary contact
Identify efficiency improvement opportunities and provide data-driven recommendations
Analyze campaign performance through statistical methods to drive insights
Maintain and update reporting for paid social campaigns
Benefits
Comprehensive health, dental, and vision coverage
Fully remote work environment
Flexible work schedules
Unlimited PTO and sick leave
401(k) with company match
Parental leave
Home office / work-from-home stipend
Full Job Description
ABOUT THE ROLE We are looking for someone with experience in developing and executing paid social strategy and media management. Our team is very passionate and invested in driving revenue growth for our clients! We bring a unique perspective to our work because we are not career consultants, we've been in-house and dealt with sales & marketing teams and understand the need for quality leads, process and optimization of tech. Responsibilities
Lead the strategy and execution of paid social campaigns across multiple clients, including but not limited to account strategy development, setup, and overall campaign management
Must have experience working directly in social platforms managing paid campaigns including but not limited to: LinkedIn, Meta (Facebook, Instagram), Reddit, TikTok, Twitter/X, etc.
Monitor campaign performance, including owning budget pacing
Build and establish client relationships by acting as the lead day-to-day contact for client communication, running client meetings, statuses, and presentations.
Proactively identify areas of opportunity to improve efficiency and present data-driven recommendations that improve current marketing and business practices
Use statistical analysis to draw conclusions about marketing campaign performance, and provide insights and recommendations
Ability to consistently perform under pressure in a fast-paced environment as an individual on a team
Proven ability to manage multiple projects, drive hard to completion, and deliver effective results
Maintain and update paid social campaigns and overall marketing reporting
Ability to use and recommend social management softwares like Sprout and Falcon.io is a plus
Multi-touchpoint attribution measurement experience is also a plus
Requirements
Bachelor's degree required
5+ years of paid social experience
In-depth experience managing campaigns within (but not limited to): LinkedIn, Meta (Facebook/Instagram), Reddit, TikTok, Snapchat, Twitter/X, Pinterest
Experience analyzing paid campaign results and developing insights/recommendations/optimizations
Experience managing budgets against a defined target goal on CPL, CAC, ROAS
B2B experience is a plus with understanding of sales lifecycle stages
Experience with HubSpot is a plus
Experience providing creative direction on social channels while working with design teams to fully execute
Experience with social media A/B testing
Advanced computer skills, proven proficiency in Excel, PowerPoint and Google Docs
