REI

Program Manager, Marketing Operation Tools

REI$85K — $136K *
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years in marketing operations or program management
  • Experience with SaaS and productivity platforms
  • Skilled in collaborating with IT and external vendors
  • Familiarity with marketing workflow optimization and change management
  • Ability to simplify complex information into practical solutions
  • Preferred experience with Agile, Waterfall, and AI productivity tools.

Responsibilities

  • Own strategy and management of productivity tools like Workfront and Smartsheet.
  • Lead enhancements and integrations of marketing tools in collaboration with IT.
  • Create workflows and governance standards that enhance business performance.
  • Develop onboarding resources and training materials for tool adoption.
  • Partner with stakeholders to prioritize tool improvements.
  • Evaluate emerging technologies to boost productivity.

Benefits

  • Flexible working environment
  • Opportunities for professional development
  • Collaborative culture with cross-functional teams
  • Access to emerging technologies and tools for work
  • Health and wellness programs available
Full Job Description
Overview

As a Program Manager, Marketing Operations Tools, you will lead the strategy, administration, and continuous improvement of marketing productivity platforms that support planning, workflow management, reporting, proofing, and collaboration. You will partner with teams across Marketing, Creative, Analytics, MarTech, IT, and external vendors to create scalable, well-governed solutions that improve efficiency and support business goals.

You will help transform operational tools from simple systems of record into solutions that enable better decision-making, stronger collaboration, and future growth.

Responsibilities and Qualifications

  • Own the program strategy, roadmap, and day-to-day management of operational and productivity tools such as Workfront, Smartsheet, Monday.com, CrossCap, and similar platforms.
  • Lead tool enhancements, lifecycle planning, upgrades, integrations, and change management activities in partnership with IT and MarTech teams.
  • Create scalable workflows, governance standards, dashboards, and reporting that improve visibility and business performance.
  • Develop onboarding resources, training materials, and adoption strategies that help teams successfully use tools and processes.
  • Partner with internal stakeholders and external vendors to identify business needs, prioritize improvements, and support long-term success.
  • Evaluate emerging technologies, including AI-enabled solutions, to improve productivity and support organizational transformation.

Qualifications
  • 3+ years of experience in marketing operations, program management, marketing technology, or a related field.
  • Experience managing SaaS, workflow, or productivity platforms and supporting users across multiple teams.
  • Experience collaborating with business partners, technology teams, and external vendors to deliver operational improvements.
  • Knowledge of marketing/creative process design, workflow optimization, reporting, and change management practices.
  • Ability to translate complex information into practical solutions and user-friendly guidance.
  • Experience supporting go-to-market processes, multiple project delivery methods (Agile, Waterfall, Kanban), AI-enabled productivity tools, and operational reporting is preferred.

Pay Range

$85,400.00 - $136,700.00 per year

About REI

REI is a retail company that specializes in outdoor recreation gear and clothing. The company was founded in 1938 by Lloyd and Mary Anderson in Seattle, Washington. REI is a consumer cooperative, meaning that it is owned by its members and operates for their benefit. The company has over 170 stores in the United States and is known for its commitment to environmental stewardship and sustainability. REI has been recognized as one of the best companies to work for in the United States.
Learn more about REI
Size
14,000 employees
Industry
Founded
1938

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