Northwestern Memorial HealthCare

Program Manager-Marketing

Healthcare
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree or equivalent experience of 4 years.
  • Minimum 5 years of experience in a relevant field.
  • Experience in managing relationships with outside vendors.
  • Healthcare marketing experience preferred, ideally in a hospital or agency setting.
  • Preferred experience in managing direct reports or vendors.

Responsibilities

  • Lead the development of integrated marketing plans and complex marketing materials.
  • Build strong relationships with internal clients by anticipating and addressing their needs.
  • Effectively manage outside vendors and multi-functional teams.
  • Brief teams clearly, assign tasks, and ensure adherence to deadlines and budgets.
  • Support the Director in managing key initiatives and delivering on objectives.

Benefits

  • A wide range of benefits to support physical, emotional, and financial well-being.
  • Access to tools and resources for self-improvement and well-being.
  • Protection offered for unexpected life events.
Full Job Description
Job Description

The Program Manager, Marketing reflects the mission, vision, and values of NM, adheres to the organization's Code of Ethics and Corporate Compliance Program, and complies with all relevant policies, procedures, guidelines and all other regulatory and accreditation standards.

The Program Manager, Marketing is an experienced individual contributors. While they do not manage NM staff, they manage large projects and outside vendors. They work directly with senior internal clients. They report to a Program Director or Director.

The Program Manager, Marketing is responsible for supporting their Director and other Marketing team members within team/project objectives. They are an expert in their specific discipline and understands how their specific skills contribute for maximum impact. The Program Manager, Marketing knows current technology that is relevant to the position to optimize workflow and maximize output. They have strong communication skills, judgment and are able to lead multi-functional teams.

The Program Manager, Marketing supports the Director in the management and progression of key initiatives. They understand the scope and objectives of initiatives and delivers against those objectives. The Program Manager, Marketing is an experienced individual contributor. While they do not manage NM staff, they manage large high-level projects, multi-functional teams and a wide range of outside vendors. The Program Manager, Marketing work directly with senior internal clients. They help their director define the objectives and strategies that guide their team. Responsibilities include:
  • Leads development of integrated marketing plans and/or complex marketing materials.
  • Builds strong internal client relationships by anticipating and understanding client needs, delivering high quality plans and effectively managing feedback.
  • Effectively manages outside vendors/suppliers and multi-functional groups.
  • Able to effectively brief teams, divide and assign responsibilities, and ensure teams deliver on brief, time, and budget.


Qualifications

Required:
  • Bachelor's degree or 4 years of equivalent experience.
  • Minimum 5 years additional experience in a relevant field.
  • Experience managing relationships with outside vendors.

Preferred:
  • Experience in healthcare marketing, preferably in a hospital setting, and/or agency experience.
  • Experience managing direct reports/outside vendors.


Benefits

We offer a wide range of benefits that provide employees with tools and resources to improve their physical, emotional, and financial well-being while providing protection for unexpected life events. Please visit our Benefits section to learn more.

Sign-on Bonus Eligibility (if sign-on bonus offered for position): Internal employees and rehires who left Northwestern Medicine within 1 year are not eligible for the sign on bonus. Exception: New graduate internal employees seeking their first licensed clinical position at NM may be eligible depending upon the job family.

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