Program Manager, In-house Performance Creative

Whatnot

$100K — $130K *
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 6+ years of experience in creative operations, performance marketing operations, production, or program management at a high-growth consumer company
  • Proven ability to build scalable systems for creative processes
  • Strong understanding of performance marketing metrics (CAC, ROAS, LTV, etc.)
  • Exceptional project management and prioritization skills
  • Effective communicator who can clarify complex information
  • Comfortable thriving in ambiguous, fast-paced environments
  • Curious about Whatnot's product and community

Responsibilities

  • Build and manage the performance creative operating system for high-velocity testing
  • Define and oversee the creative testing roadmap in collaboration with crucial stakeholders
  • Evaluate and establish agency and vendor partnerships to maximize creative output
  • Coordinate asset availability for editors and facilitate the sourcing of necessary materials
  • Implement tools and AI solutions to enhance creative production efficiency
  • Maintain visibility and alignment across teams and leadership on project progress
  • Balance the need for high-quality creative output with speed and efficiency

Benefits

  • Generous Holiday and Time off Policy
  • Health Insurance options including Medical, Dental, Vision
  • Home office setup allowance and monthly allowance for cell phone and internet
  • Monthly wellness allowance and childcare support
  • 401k with employer match and international pension plans
  • Monthly allowance for using the Whatnot app for personal experience
  • 16 weeks paid parental leave plus a gradual return to work
Full Job Description
Role

We're looking for a Program Manager, In-house Performance Creative to build the operating system for high-velocity creative testing across paid growth. This person will sit at the center of creative production, paid media strategy, and performance analytics, making sure the team can move fast, learn quickly, and scale creative that drives efficient growth.

What You'll Own:
  • Performance creative operating system. Build the intake, briefing, production, feedback, delivery, and reporting process that helps the team increase creative testing volume.
  • Creative testing roadmap. Work with ACD, Paid and Paid Creative Strategist to define the testing roadmap and priorities for the team. Own the production calendar, making sure the team is testing the highest-impact ideas first and cutting what isn't worth the resources.
  • Resourcing and agency capacity. Evaluate new agencies, production partners, and vendor models to make sure the team has the right capacity and capabilities as creative volume scales. Build the operating model for when to use in-house resources, when to bring in external support, and how to hold partners accountable to speed, quality, and performance.
  • Editor enablement and asset coordination. Ensure editors have the clips and source material they need to move quickly, partnering with Influencer and Marketing teams to source, organize, secure talent rights, and build up a library of great content.
  • Tooling, AI, and automation. Assess and implement new creative, AI, production, and measurement tools that help the team produce higher-volume, higher-performing creative without adding unnecessary process or slowing down testing.
  • Cross-functional visibility and alignment. Create visibility for leadership and cross-functional partners by sharing clear updates on what's in flight, what's blocked, what's working, and what we're learning.
  • Creative quality at speed. Help the team raise the creative bar without slowing down, balancing speed, quality, and performance outcomes.

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our San Francisco, Los Angeles, Seattle, or New York City hub.

You

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.

For this role specifically, you should have:
  • 6+ years of experience in creative operations, performance marketing operations, production, or program management at a high-growth consumer company. Direct paid creative ops experience is a plus, but strong operational and analytical judgment matter most.
  • A track record of building systems that scale. You've improved an intake process, briefing workflow, creative testing calendar, production tracker, agency model, reporting cadence, or asset delivery system in a measurable way.
  • Strong performance creative fluency. You understand paid marketing metrics like CAC, ROAS, LTV, PBP, incrementality, and creative fatigue, and know how to take that data to drive better creative results.
  • Strong prioritization and project management instincts. You can separate urgent from important, make tradeoffs clear, and keep cross-functional work moving without adding unnecessary process.
  • Clear communication. You can turn messy status, blockers, and competing opinions into a crisp update or recommendation.
  • Comfort with ambiguity and speed. You can take an unclear problem, build a practical v1, and iterate without waiting for perfect direction.
  • Low ego and strong team instincts. You're comfortable pushing for clarity, giving direct feedback, and jumping into unglamorous work when it helps the team win.
  • Genuine curiosity about Whatnot's product and community. Everyone here uses the product, and this role gets better by staying close to buyers, sellers, and categories.
Benefits
  • Generous Holiday and Time off Policy
  • Health Insurance options including Medical, Dental, Vision
  • Work From Home Support
    • Home office setup allowance
    • Monthly allowance for cell phone and internet
  • Care benefits
    • Monthly allowance for wellness
    • Annual allowance towards Childcare
    • Lifetime benefit for family planning, such as adoption or fertility expenses
  • Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally
  • Monthly allowance to dogfood the app
    • All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).
  • Parental Leave
    • 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

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