Program Manager - Digital marketing

LTM Client Marketing

• $120K — $145K *
Business Services
11 - 15 years of experience
Job Overview by Ladders

Qualifications

  • 15 years of experience in digital marketing processes
  • Expertise in managing marketing campaign implementation and tracking
  • Proven experience with DWBI tools for data mining and reporting
  • Familiarity with enterprise marketing management tools (e.g., SFMC, Marketo, Adobe Campaigns)
  • Ability to build marketing services capabilities and streamline business processes

Responsibilities

  • Manage the delivery of Adobe Experience Manager sites and assets globally
  • Estimate and plan projects using Adobe platforms
  • Lead project planning and documentation while establishing success criteria
  • Prepare and manage project budgets and resource plans
  • Develop strong relationships with senior client stakeholders
  • Guide teams in creating technology assets for efficient delivery
  • Identify new business opportunities and communicate with customers

Benefits

  • Hybrid work model with onsite requirements in Jersey City, NJ
  • Opportunities for professional growth in a leading digital marketing environment
  • Access to advanced tools and technologies for project delivery
  • Potential for career advancement within digital marketing services
Full Job Description
Role description

Job Title : Program Manager - Digital marketing

Location :Jersey City, NJ (Onsite - Hybrid)

Job Summary
  • 15 years of Experience in Digital marketing processes
  • Manage the implementation execution tracking measurement and monitoring of marketing campaigns
  • Automation within marketing services to reduce cost identify optimization and streamline business process
  • Experience with DWBI tools in the areas of Digital Dashboards Data Mining and Reporting projects
  • Experience in enterprise marketing management tools like SFMC Marketo Digital Asset Management Google Analytics Gamma Adobe Campaigns and Adobe Analytics
  • Experience front ending and setting up campaign related process
  • Build marketing services capabilities

Job Responsibilities
  • Programs manage to Deliver Adobe Experience Manager Sites and Assets capabilities globally Experience in delivering Adobe Campaigns Marketo SFMC campaigns
  • Experience in Adobe platform well to estimate and plan projects
  • Knowledge of scrum framework
  • Lead all aspects of project planning documentation development of success criteria outcomes measurement and the successful handoff of projects through effective communication
  • Prepare budget and resource plans
  • Ability to manage senior client stakeholders and development new relationships for account mining
  • Guide teams to develop technology assets accelerators to drive delivery efficiency
  • Coordinate the use of appropriate tools and techniques to guarantee the progress of the project and changes to the scope and schedule
  • Attract talent and build strong technology implementation teams
  • Excellent communication team management skills interpersonal skills
  • Identify and communicate with the customer for any new business opportunities
  • Responsible for automating operational activities adopting lean mythologies and performance optimization

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