Program Manager, Customer Stories & Advocacy

Harvey

$116K — $174K *
Business Services
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-8 years of experience in customer marketing, storytelling, advocacy, program management, or related roles in high-growth SaaS or tech companies.
  • Proven expertise in end-to-end management of customer stories or advocacy programs.
  • Exceptional writing and editing skills with the ability to create polished, executive-ready content.
  • Experience in video production, including shoot planning and post-production management.
  • Strong program management abilities with keen attention to detail.
  • Excellent communication skills, especially in engaging with senior executives.

Responsibilities

  • Own the strategy and execution of the Customer Stories program, delivering impactful stories in various formats.
  • Collaborate with creative teams and production partners to produce video customer stories.
  • Operationalize and scale the Innovation Spotlight program featuring senior customer leaders.
  • Establish and manage the workflow for customer stories and advocacy programs, including approvals and localization.
  • Partner with Product Marketing, Sales, and Customer Success to align storytelling with core narratives.
  • Build and maintain long-term relationships with senior customer stakeholders.

Benefits

  • High-visibility role in a cross-functional team.
  • Opportunity to craft a global advocacy system for customer storytelling.
  • Engagement with senior executives and industry leaders.
  • Contribute to high-impact GTM motions and product launches.
  • Possibility of shaping long-term customer loyalty through storytelling.
Full Job Description
Role Overview

We are seeking a highly organized and strategic Program Manager, Customer Stories & Advocacy to own and scale Harvey's customer storytelling and executive advocacy engine. In this role, you will evolve Harvey's Customer Stories program from a strong foundation into a repeatable, global advocacy system-one that fuels GTM motions, product launches, executive credibility, and long-term customer loyalty. You will be accountable for the full lifecycle of customer storytelling, including writing, editing, and producing customer stories and executive profiles across written and video formats, from concept through final publication. This is a high-visibility, cross-functional role at the intersection of Customer Engagement, Product Marketing, and GTM, ideal for someone who thrives on building durable programs while personally owning the quality and clarity of the output.

What You'll Do
  • Own the strategy, roadmap, and execution of Harvey's Customer Stories program, delivering high-impact, use-case-led stories across written and video formats, priority segments, and geographies
  • Collaborate with internal creative teams and external production partners to plan, produce, and deliver video customer stories-from concept and scripting through on-site shoots and post-production
  • Scale and operationalize the Innovation Spotlight program, a video-driven format spotlighting senior customer leaders (CIOs, CINOs, GCs, CLOs) to elevate Harvey's executive-level credibility
  • Build the operational backbone for customer stories and advocacy programs, including intake processes, editorial calendars, production workflows, approval processes, and localization frameworks
  • Partner cross-functionally with Product Marketing, Sales, and Customer Success to align stories with core narratives, use cases, and launches
  • Build trusted, long-term relationships with senior customer stakeholders and act as a front-line ambassador for Harvey in executive storytelling and advocacy moments

What You Have
  • 5-8 years of experience in customer marketing, storytelling, advocacy, program management, or related roles at a high-growth SaaS or technology company
  • Proven experience owning end-to-end customer stories or advocacy programs, from strategy and writing through execution
  • Exceptional writing, editing, and storytelling skills, with a proven ability to independently produce polished, executive-ready customer stories and advocacy content
  • Meaningful experience with video production-including planning shoots, working with production crews on site, managing post-production workflows, and delivering polished video content
  • Strong program management skills with exceptional attention to detail and follow-through
  • Excellent written and verbal communication skills; comfortable engaging with senior executives and internal stakeholders

Compensation

$116,200-$174,200

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