DescriptionProgram Manager – Consumer BU
Objectives and Outcomes:
The Consumer Program Manager is responsible for coordinating and executing programs, initiatives, and projects that support sales and marketing objectives. This role plays a key part in developing the retail channel by partnering with National Account Managers, Field Sales Leadership, and cross-functional teams to improve profitability and create a best experience for our retail partners, store associates, and ultimately the end consumer.
- Drive retail channel business with big-box accounts through a variety of programs and initiatives, including:
- Product introductions and product changes
- Program updates and product line expansions
- Display changes and upgrades
- Product analysis to ensure the right items are featured in displays
- Set and monitor program timelines to achieve objectives
- Form and lead cross-functional teams to accomplish goals
- Drive efficiencies by applying a continuous improvement mindset to identify waste and implement more effective processes
- Support channel sales growth through competitor product selection and marketing analysis
- Understand online consumer behavior and stay current on e-commerce trends
- Manage product content across a variety of customer-specific systems, portals, and websites
- Facilitate meetings among National Account Managers, merchandising, marketing, and supply chain teams to ensure successful rollouts for retail accounts and field sales teams
- Lead process improvements that enhance day-to-day operations
- Understand and apply key business metrics to drive results
Requirements
Qualifications:
- Bachelor’s degree with a minimum of 3 years of relevant work experience
- Marketing background preferred, with retail experience strongly valued
- Strong Microsoft Office skills, including Excel (advanced proficiency preferred) and PowerPoint
- Ability to communicate effectively and professionally, both verbally and in writing
- Highly motivated, dependable, and results-oriented
- Strong organizational skills and attention to follow-through
- Project management experience preferred
