Job DescriptionWe are seeking a
Product Marketing Manager to help commercialize and grow our small and medium-sized business (SMB) offers, with a strong emphasis on retail, healthcare, and professional/personal services. This is a critical hire as we scale our commerce capabilities and bring high-impact product initiatives to market.
This role will partner closely with the go-to-market team and collaborate across Product, Engineering, Sales, Customer Success, Partnerships/Channels, Operations, Support, Finance, and Marketing to ensure successful launches and improvements to existing solutions. Working independently, you will bring clear customer insight, strong judgment, and a high bar for execution to help teams align on what to ship, how to launch it, and how to drive adoption and revenue.
Key Responsibilities- Segmentation & ICP: Define SMB segments/ICP, priority use cases, and persona needs (e.g., owner, GM, practice manager), including clear jobs-to-be-done
- Positioning & narrative: Own the positioning architecture vs. alternatives/competitors; write and maintain the messaging framework and ensure consistency across channels
- Packaging & pricing: Lead packaging and pricing recommendations; partner with Product and Finance on offer design and monetization
- Launch excellence: Own end-to-end launch plans (tiering, success metrics, readiness); drive post-launch iteration to improve adoption and performance
- Sales & channel enablement: Create repeatable plays, pitch decks, talk tracks, objection handling, and competitive battlecards-optimized for fast SMB sales motions and partner delivery
- Voice of Customer & insights: Run/partner on customer discovery, win/loss, and competitive intelligence; turn insights into roadmap input and GTM actions
- Lifecycle & adoption: Partner on onboarding, in-product messaging, retention, and expansion motions-accounting for SMB churn dynamics and implementation constraints
- Be the subject matter expert: Support business process questions sales presentations and messaging deliverables, and training content planning and delivery
- Cross-functional leadership: Partner closely with Product, Sales, Channel, and Marketing to ensure alignment, execution readiness, and measurable outcomes in a matrixed organization
Basic Qualifications
- Master's degree, or equivalent work experience
- 10 or more years of experience in project management activities
Preferred Qualifications- 10+ years of experience in product marketing, product commercialization, or go-to-market roles.
- Proven experience marketing to small and medium-sized business (SMB) buyers (owner/operator personas) and/or multi-location SMB customers.
- Experience leading launches from planning through post-launch improvements, including sales enablement assets and training.
- Comfort using data to make decisions (e.g., market sizing, funnel analysis, cohort/adoption metrics) and set measurable success criteria.
- Strategic and thoughtful communicator with outstanding written and verbal communication skills and a track record of turning complex products into simple, customer-reading messaging
- BA/MBA in marketing, or other business related field
- Strong understanding of the healthcare payments space.
- Ability to work independently, manage multiple priorities, and operate well in ambiguity.
- Demonstrated marketing and marketing research skills
- Considerable knowledge of product/program development, pricing, implementation and strategic analysis
- Experience working with partner-led selling (resellers/independent software vendors (ISVs)/referral partners), including building materials partners can use to sell.
- Strong analytical skills (financial and competitive analysis; sizing opportunities; measuring adoption).
- Demonstrated management, leadership and interpersonal skills
- MBA or other advanced degree in marketing or a related business field (preferred, not required).
Benefits:Our approach to benefits and total rewards considers our team members' whole selves and what may be needed to thrive in and outside work. That's why our benefits are designed to help you and your family boost your health, protect your financial security and give you peace of mind. Our benefits include the following:
- Healthcare (medical, dental, vision)
- Basic term and optional term life insurance
- Short-term and long-term disability
- Pregnancy disability and parental leave
- 401(k) and employer-funded retirement plan
- Paid vacation (from two to five weeks depending on salary grade and tenure)
- Up to 11 paid holiday opportunities
- Adoption assistance
- Sick and Safe Leave accruals of one hour for every 30 worked, up to 80 hours per calendar year unless otherwise provided by law
Review our full benefits available by employment status here.
The salary range reflects figures based on the primary location, which is listed first. The actual range for the role may differ based on the location of the role. In addition to salary, U.S. Bank offers a comprehensive benefits package, including incentive and recognition programs, equity stock purchase 401(k) contribution and pension (all benefits are subject to eligibility requirements). Pay Range: $111,605.00 - $131,300.00
Posting may be closed earlier due to high volume of applicants. 
