Verizon Communications

Product Marketing-Sr Mgr

Verizon Communications • $115K — $201K *
Telecommunications & Hardware
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor’s degree or equivalent work experience.
  • 6+ years of relevant experience in product marketing or related fields.
  • Strong analytical skills with a data-driven approach.
  • Excellent organizational skills and ability to manage multiple projects.
  • High proficiency in Microsoft Excel, PowerPoint, and G-Suite products.

Responsibilities

  • Serve as the liaison between business units and leadership through regular syncs and competitive analyses.
  • Collaborate with cross-functional teams to drive product and capital planning strategies.
  • Lead the House of Brands strategy, coordinating market sizing and key initiatives.
  • Align channel and brand leads on annual strategy integration.
  • Manage OEM support through regular meetings and external presentations.

Benefits

  • Comprehensive health and wellness options including medical, dental, and vision.
  • Matched 401(k) savings plan and up to 8 paid holidays per year.
  • Paid parental leave and adoption assistance.
  • Tuition assistance and other incentives.
  • Flexible hybrid work model with defined in-office days.
Full Job Description
What you’ll be doing…

As the Senior Manager of Product Marketing on the Visible & Portfolio Strategy team, you will play a pivotal strategic role in driving cross-functional alignment, portfolio roadmap strategy, brand value propositions, and operational execution across mobile initiatives, connected devices, house of brands, channel strategy, and OEM partnerships.


This role bridges executive decision-making with end-to-end execution, partnering closely with business unit leaders, marketing teams, CMI, capital planning, and external strategic partners to optimize portfolio performance.


Your core functions will include: 


  • Serving as the business unit liaison through regular syncs with leadership, competitive analyses, and executive deck creation.
  • Collaborating with cross-functional partners across brand, CMI, implementation, and leadership to drive product and capital planning strategies.
  • Leading House of Brands strategy, coordinating stakeholders, and connecting market sizing, segmentation, and key initiatives.
  • Aligning channel leads and brand leads on annual strategy while integrating marketing and base teams.
  • Managing OEM support through weekly and bi-weekly syncs, monthly partner meetings, and external support decks.

Strategy 

  • Develop new mobile value props and actively participate in the approval process.
  • Drive Connected Devices strategy, capital planning, and execution in partnership with brand and implementation leads.
  • Identify phased strategies for House of Brands with a strong focus on market segmentation and sizing.
  • Establish formal processes to unify channel strategy across brand, marketing, and base teams.
  • Oversee OEM partner relationships, meetings, and external presentation support.

Team & Culture

  • Cultivates a positive winning mindset for the portfolio within the team and partners
  • Shares a contagious passion and excitement for the brand and business that motivates partners to engage

What You'll be doing...

You'll need to have:


  • Bachelor’s degree or four or more years of work experience.
  • Six or more years of relevant experience demonstrated through one or a combination of work and/or military experience, or specialized training.
  • Strong analytic approach and bias for data-based judgment. Experience leveraging consumer insights to drive product decisions.
  • Attention to detail, excellent organization skills, and ability to manage multiple projects and responsibilities.
  • High proficiency with Microsoft Excel, PowerPoint and G-Suite products.
  • Self-motivated, curious, and capable of adapting quickly to changing priorities.

Even better if you have one or more of the following:


  • Master’s degree. Ideally, an MBA.
  • Management consulting or product management experience.
  • Excellent problem solving skills.
  • Excellent written and verbal communication skills.
  • Experience designing and working with marketing research, research strategy, or consumer research methodologies to gain broader or deeper consumer and market insights.
  • Experience in the wireless or telecommunications industry (preferably in the prepay sector).
  • Experience in strategy development.
  • Excellent presentation development skills.
  • Demonstrated executive presence and influence skills.
  • High proficiency with SQL.
  • Willingness to travel domestically.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours
40

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $115,500.00 - $201,000.00.

About Verizon Communications

MCIS delivers wireless links, turn-key systems, broadband leases, and system maintenance.

Verizon Communications Careers

Join the vibrant team at Verizon Communications, a global leader in technology and communications, where innovation meets purpose. Our diverse and inclusive culture champions forward-thinking and offers a plethora of job opportunities that cater to enhancing your professional growth and career trajectory. Work You’ll Do At Verizon Communications, you will be part of a dynamic team that is at the forefront of driving digital transformation in the telecommunications industry. Our commitment to diversity and innovation is not just about staying competitive but fostering an environment where all employees can thrive. Lead with Innovation Embrace the opportunity to work on groundbreaking projects that redefine how people connect. Verizon is not just a company; it's a community of leaders and innovators. With over tens of thousands of employees worldwide, our leadership is committed to providing a platform where skills and ideas converge to create impactful solutions. Join Our Inclusive Team Verizon’s commitment to diversity and inclusion is integral to our company’s ethos. We believe in empowering our team members by providing them with the tools, resources, and support they need to succeed. This includes comprehensive benefits, diversity training, and opportunities for professional development. Explore Career Opportunities Whether you’re looking for a full-time position, an internship, or a leadership role, Verizon offers a range of employment options to match your career ambitions. Our team is hiring creative and solution-driven professionals who are eager to learn and grow. Networking and Professional Growth Advance your career with Verizon’s unmatched opportunities for professional growth. Engage in networking events, leadership programs, and training sessions designed to hone your skills and expand your industry knowledge. Internship Programs Kickstart your career with a Verizon internship. Gain hands-on experience, work with seasoned professionals, and understand the inner workings of one of the world’s leading tech companies. Our internships offer a unique insight into our company culture and operations, setting a solid foundation for your career. Benefits and Culture At Verizon, we prioritize the well-being of our team members. Enjoy a comprehensive package of benefits that supports both your professional and personal life. Our culture promotes work-life balance, employee wellness, and continuous learning. Stay Connected Join Our Team Explore the various job opportunities at Verizon Communications and find the position that best suits your skills and interests. We are looking for passionate, curious, and innovative team players. Keep Up to Date Stay informed with the latest career tips, insider perspectives, and industry-leading insights—all from the people who work here. Job Alert Emails Customize your subscription to receive job alerts, the latest news, and insider tips tailored to your preferences. Discover the exciting and rewarding opportunities that await at Verizon Communications. Join Verizon Communications today and be part of a team that values leadership, innovation, and diversity. Shape your future in an environment where your work makes a real impact.
Learn more about Verizon Communications
Size
118,400 employees
Market Cap
$164.4 billion
Industry
Net Income
$17.8 billion
Founded
1983
5 Year Trend
+1.2%
Revenue
$128.2 billion
NASDAQ

Similar Jobs

More Jobs at Verizon Communications

More Telecommunications & Hardware Jobs

Find similar Product Marketing-Sr Mgr jobs: