Aveva

Product Marketing Specialist - Industrial Automation

Aveva$74K — $124K *
Technical Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 2+ years experience in a B2B organization, preferably in technology/software/marketing
  • Familiarity with operations technology like historian software and IIoT
  • Background in manufacturing, infrastructure, or heavy industries is advantageous
  • Proficient in Microsoft Office applications, especially Word and PowerPoint
  • Excellent storytelling and communication skills, both written and verbal
  • Ability to effectively manage multiple tasks and deadlines with attention to detail
  • Experience in collaborative, cross-functional environments

Responsibilities

  • Create user personas by analyzing customer pain points
  • Research competitive solutions to develop market intelligence
  • Define and implement go-to-market strategies, including positioning and value propositions
  • Produce diverse content for marketing communications, including brochures and videos
  • Collaborate with teams to design and execute demand generation campaigns
  • Develop sales tools that align with the buyers' journey
  • Engage with cross-functional groups to relay product benefits effectively

Benefits

  • Flexible work hours
  • 20 days of paid time off, increasing to 25 with service
  • Three paid volunteering days
  • Comprehensive parental leave policies
  • Well-being support services
  • Medical, dental, and vision insurance
  • 401K retirement plan
Full Job Description

Salary Range:

$74,700.00 - $124,500.00

This pay range represents the minimum and maximum compensation that the position offers, and final compensation can vary within the range depending on work location, job experience, skills, and relevant educational attainment and/or training.

Job Title: Product Marketing Specialist- Industrial Automation

Location: Houston, TX

Employment Type: full-time
Work Type: Hybrid (3 days a week in the office)

*Due to hybrid requirements, only candidates within a commutable distance (50-mile radius of the posted location) will be considered. Relocation is not provided.

*This position is not eligible for visa sponsorship now or in the future.

The job

AVEVA is hiring an entry-level Product Marketing Specialist to join a globally-distributed team focused on our market-leading PI System products for industrial operations. We are looking for people who are passionate about industrial technology, have experience in the B2B software industry, are self-motivated and want to build a career in product marketing.

Key responsibilities

You will craft how we tell the world our story through development of digital marketing and sales enablement content. This position requires close interaction with Sales Management, Marketing Communications and Product Management. The successful candidate must have excellent communication skills, a growth mindset, and the ability to think creatively to translate technical features and functions into business value.

Essential requirements

  • Create buyer personas by understanding customer pain points
  • Develop competitive intelligence by researching other solutions
  • Define and manage comprehensive go-to-market plans including positioning, value proposition, launch strategy, and sales enablement tools
  • Develop thought-leading, customer-focused content such as websites, presentations, brochures, white papers, customer stories, ebooks, videos, etc.
  • Collaborate with cross-functional teams to plan and execute demand generation programs and campaigns that generate sales leads and accelerate the sales process
  • Develop sales tools and programs that align to the buyers' journey

Desired skills

  • 2+ years experience in a B2B organization; technology/software/marketing experience a plus
  • Experience with operations technology, historian software, SCADA, HMI, control system, edge, IIoT or data visualization software preferred
  • Experience with manufacturing, infrastructure, smart utilities, or heavy industries a plus
  • Proficient in Microsoft Office, specifically Word and PowerPoint
  • Excellent written, oral and visual storytelling communication skills.
  • Ability to prioritize tasks and manage deadlines in a fast-paced environment, with acute attention to detail.
  • Prefer working in a collaborative, cross-team capacity. This role requires you to work across functions and departments to bring products and their benefits to life.
  • Some travel may be required.

Marketing at AVEVA

At AVEVA Marketing, you’ll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA’s mission to spark industrial ingenuity and drive responsible use of the world’s resources.

Whether you’re crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you’ll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.

Find out more:


USA Benefits include:

Flex work hours, 20 days PTO rising to 25 with service, three paid volunteering days, primary and secondary parental leave, well-being support, medical, dental, vision, and 401K.


It’s possible we’re hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.


Find out more: aveva.com/en/about/careers/benefits/


Hybrid working

We work in a hybrid way at AVEVA. Most roles are based at a local AVEVA office, with an expectation of being on-site 50% of your working hours to support collaboration and connection. Some positions are fully office-based depending on the nature of the work, and certain roles that support specific customers or markets may be remote. The working arrangement for this position will be confirmed during the hiring process.

Hiring process

Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.

Find out more: aveva.com/en/about/careers/hiring-process

About Aveva

Aveva is a British multinational software company headquartered in Cambridge, England. It provides engineering and industrial software solutions to various industries, including oil and gas, chemical, power, marine, and mining. The company was founded in 1967 and has grown through a series of mergers and acquisitions over the years. As of 2021, it has over 5,500 employees and operates in more than 80 countries. Aveva is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index.
Learn more about Aveva
Size
5,500 employees
Industry

Similar Jobs

More Jobs at Aveva

More Technical Services Jobs

Find similar Product Marketing Specialist - Industrial Automation jobs: