Position Summary
The Marketing Specialist will be responsible for executing effective marketing strategies, assisting with campaign development, analyzing the effectiveness of each campaign, and developing our lead generation programs. The successful candidate will play an integral role in building and engaging the company's customer base and creating effective strategies that will promote the long-term growth of our organization.
What will your job entail?
Job Responsibilities:
• Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies.
• Collaborate with the sales team to develop strategic partnership activities and implement the execution framework and strategic plan on identified opportunities.
• Develop and execute marketing programs to promote the company's brand. Responsible for seeing these projects through to completion and measuring their success.
• Use data to measure the effectiveness of marketing campaigns, gain insights, and make adjustments as needed.
• Ensure that all creative marketing materials undergo regular review and adhere to brand guidelines.
• Develop and communicate marketing plans, campaign results, and project recommendations to the senior management team.
• Coordinate with the marketing design and content teams to generate digital and print advertising material.
• Maintain and update impeccable records of marketing metrics and results of past campaigns.
• Prepare regular sales forecasting reports, monitor sales performance, and understand the market trends.
• Monitor and report on competitors' marketing and sales activities to identify potential threats and opportunities.
Work Experience and Education:
• Bachelor's degree in Marketing, Business Administration or a related field with 5 years of related experience; or 3 years and a Master's degree; or a PhD without experience. Or equivalent work experience.
Licenses & Certifications:
• Professional Certified Marketer (PCM) is preferred.
Technical/Functional Skills:
• Market Strategy
• Outside Sales
• Lead Generation
• Campaign Management
• Brand Strategy
• KPI Tracking
• Digital Marketing Tools
• Market Research
• Project Management
• Insurance Industry Knowledge
How We Support Our Teammates
Ryan Specialty seeks to offer our employees a comprehensive and best-in-class benefits package that helps them - and their family members - achieve their physical, financial, and emotional well-being goals. In addition to paid time off for company holidays, vacation, sick and personal days, Ryan offers paid parental leave, mental health services and more.
The target salary range for this position is $85,855.00 - $85,855.00 annually.
The wage range for this role considers many factors, such as training, transferable skills, work experience, licensure and certification, business needs, and market demands. The pay range is subject to change and may be modified in the future. Full-time roles are eligible for bonuses and benefits. For additional information on Ryan Specialty Total Rewards, visit our website https://benefits.ryansg.com/.
The above is intended to describe this job's general requirements. It is not to be construed as an exhaustive statement of duties, responsibilities, or physical requirements. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
