Product Marketing

Runlayer

$100K — $150K *
Enterprise Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in product marketing within B2B SaaS, infrastructure, or developer tools
  • Deep understanding of infrastructure and AI marketing
  • Experience engaging diverse personas: engineers, CISOs, CIOs
  • Taste for standout enterprise marketing brands
  • Proven track record of building PMM programs from scratch
  • Strong product launch experience with structured processes
  • Exceptional storytelling abilities in both written and visual formats

Responsibilities

  • Implement new messaging and positioning across various platforms
  • Plan and execute structured product launches with integrated campaigns
  • Enable sales teams with relevant assets and competitive intelligence
  • Manage customer marketing initiatives like case studies and testimonials
  • Support partner marketing efforts with key ecosystem players
  • Contribute to defining a new market category

Benefits

  • Competitive salary and equity package
  • 4 weeks paid vacation and paid parental leave
  • Professional development budget for courses and conferences
  • Choice of top-tier equipment for your workspace
  • Comprehensive health, dental, and vision benefits
  • Customer interaction opportunities to impact innovative companies
Full Job Description
As our Product Marketing Manager, you'll own messaging, launches, and sales enablement as we scale from founder-led marketing to a real marketing function. You'll market to engineers, CISOs, CIOs, and business leaders, requiring fluency across both developer and enterprise buyer mindsets.

Why You'll Thrive Here
  • Impact: Shape how the market understands AI agent infrastructure, directly influencing our category creation
  • Excellence: Work closely with founders who have built and scaled multiple companies, learning GTM at high velocity
  • Ownership: Own the full PMM function, from product launches to sales collateral to competitive positioning


What You'll Do
  • Implement new messaging and positioning across site, sales assets, and campaigns
  • Build and run structured product launches with video, collateral, and coordinated social campaigns
  • Enable sales with the right assets, competitive intel, and customer proof points
  • Own customer marketing: case studies, testimonials, and reference programs
  • Support partner marketing efforts with ecosystem players (Cursor, 1Password, Anthropic, etc.)
  • Contribute to category creation in a market that doesn't have a name yet


What We're Looking For
  • 5+ years in product marketing at B2B SaaS, infra, or developer tools companies
  • Deep understanding of infrastructure and AI, able to credibly market to technical audiences
  • Experience marketing to multiple personas: engineers, security teams, CISOs, CIOs, and business functions
  • Taste. You know the difference between forgettable enterprise marketing and brands that cut through (Vercel, Linear, Stripe).
  • Experience building PMM programs from scratch, ideally at early-stage or high-growth companies
  • Strong product launch experience with structured processes and high-quality collateral
  • Exceptional written and visual storytelling skills


Bonus Qualifications
  • Background in developer-focused or AI/ML products
  • Experience with category creation or positioning in a new market
  • Track record of bold, creative marketing that doesn't feel like typical enterprise B2B


What We Offer

We provide a competitive package designed to attract and retain top talent who can work effectively with enterprise customers.
  • Competitive salary and equity - compensation that reflects your expertise and customer-facing responsibilities.
  • Paid time off - 4 weeks paid vacation, paid sick leave, and paid parental leave.
  • Professional development - budget for conferences, courses, and certifications in AI, enterprise software, and customer success.
  • Top-tier equipment - your choice of laptop and accessories to create your ideal work environment.
  • Health benefits - comprehensive health, dental, and vision coverage.
  • Customer interaction opportunities - work directly with innovative companies and see the immediate impact of your work.


Not quite the right fit? Reach out to with details about your experience and interests.

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