Wix

Product Marketing Manager

Wix$160K — $175K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of marketing experience in a B2C tech company, demonstrating growth metrics
  • Strong understanding of audience needs and effective positioning strategies
  • Proficient in AI tools like Claude Code, Cursor, and Replit for marketing tasks
  • Ability to manage projects independently from start to finish
  • Excellent written communication skills for clear and engaging copy
  • Comfortable navigating fast-paced and uncertain environments

Responsibilities

  • Own audience engagement and growth metrics, driving strategies and execution using AI
  • Create high-volume campaigns, landing pages, and product content efficiently
  • Conduct growth experiments by testing varied messaging and targeting strategies
  • Develop custom tools and automations to enhance marketing efficiency
  • Lead product launches in collaboration with Product and Growth teams
  • Stay updated on the latest AI marketing tools and integrate them into strategies

Benefits

  • Comprehensive medical, dental, and vision insurance
  • Retirement savings plan
  • Wellness benefits
  • Travel expense reimbursement
  • Subsidized lunch provided, regardless of living location
Full Job Description
We're looking for an experienced marketer with a strong track record of growth plays, who owns an audience and is accountable for growing Base44 through it - understanding that audience deeply, shaping the product to serve it, positioning Base44 for it, and running the campaigns and channel presence that reach it. You're marketer first: you have real instincts for what makes people click, sign up, and stick around, backed by experience running campaigns and growth experiments. And you're AI-native in how you work - you use tools like Claude Code, Cursor, or similar to move faster and build things most marketers would need a team for. In your day-to-day, you will: - Own an audience and a growth number - from strategy to execution - using AI to accelerate every step, not replace your judgment - Create campaigns, landing pages, product content, and customer stories at a speed and volume that would be impossible without AI fluency - Run growth experiments across channels, rapidly testing messaging, creatives, and audiences to find what drives sign-ups and engagement - Build your own tools, automations, and AI workflows to solve marketing problems faster than the old way would allow - Lead product launches alongside Product and Growth teams - shaping positioning, messaging, and go-to-market plans - Stay on the bleeding edge of AI capabilities, scouting new models and tools and applying them to marketing before anyone else does Qualifications - Proven marketing experience as a PMM at a B2C tech, growth-oriented company - campaigns you've run to acquire new customers, enter new markets, or launch new products, with real numbers you've moved - Strong intuition for audience and positioning, with a bias toward growth and new customer acquisition, not just retention - Genuine AI fluency - you've built with tools like Claude Code, Cursor, Replit, or similar, and it's now part of how you work, not a novelty - High agency and independence - you own projects end-to-end with minimal hand-holding - Strong written communication - you can simplify complex ideas and write copy that connects - Comfort with speed and ambiguity - you thrive in fast-moving environments where priorities shift We are seeking candidates based in the NYC area who can visit our NYC office 3x per week Additional Information The marketing team at Base44 is a dynamic group dedicated to crafting compelling narratives and driving impactful campaigns that resonate with B2B audiences. By leveraging cutting-edge tools and customer insights, we ensure our strategies are data-driven and aligned with market needs. Collaboration, innovation, and a commitment to excellence define our approach as we work to elevate the Base44 brand and its offerings in the competitive B2B landscape. Expected base compensation salary range $160,000 - $175,000. In addition to base pay you will receive company RSUs as part of the compensation package. Final package may vary and will be determined by various factors including location the role is expected to be performed, shift, candidate profile and ideal qualifications. For U.S. employees, this role is currently eligible for a benefit package that includes competitive medical, dental and vision insurance, a retirement savings plan, wellness benefits, travel expenses and subsidized lunch no matter where you live.

About Wix

Wix is a cloud-based web development platform that allows users to create websites and mobile applications. The company was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan and is headquartered in Tel Aviv, Israel. Wix has over 180 million registered users in 190 countries and offers a range of services, including website design, hosting, and e-commerce. The company went public on the NASDAQ in 2013 and has a market capitalization of over $10 billion.
Learn more about Wix
Size
4,789 employees
Market Cap
$4.3 billion
Industry
Net Income
-$216.5 million
5 Year Trend
+34.3%
Revenue
$988.7 million
NASDAQ

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