WebPT

Product Marketing Manager

WebPT • $84K — $114K *
US-AnywhereRemote in United States
Healthcare
Less than 5 years of experience
Today
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Job Overview by Ladders

Qualifications

  • 2-3 years of B2B SaaS product marketing experience, preferably in software/tech
  • Familiarity with or strong interest in the rehab therapy market
  • Genuine curiosity about AI's impact on the industry
  • Bachelor's degree in marketing, business, or related field, or equivalent experience
  • Experience in product positioning and competitive analysis
  • Exposure to building and executing go-to-market strategies
  • Collaborative experience with sales and product management teams

Responsibilities

  • Support go-to-market strategy for WebPT's rehab therapy product portfolio
  • Work cross-functionally for new solution planning and execution
  • Develop product positioning and differentiation messaging with Marketing
  • Enable Sales and Success teams to articulate value propositions
  • Maintain competitive intelligence focused on AI's industry reshaping
  • Conduct win/loss analysis to improve marketing and product strategies
  • Analyze market and customer feedback for product communication improvements

Benefits

  • Generous time off to recharge
  • Remote work flexibility across the US
  • Volunteering time off
  • Access to multiple Employee Resource Groups (ERGs)
  • Health, dental, vision, and 401k benefits
  • Commitment to authenticity and acceptance
Full Job Description
As a Product Marketing Manager, you will support the go-to-market strategy for WebPT's product portfolio, with a focus on solutions that serve the rehab therapy market. This role is ideal for an emerging product marketer who understands how AI is reshaping industries, is eager to be part of that evolution, and has a passion for connecting the right message with the right audience.

To be successful in this role, you must develop a strong understanding of market trends and customer needs to support go-to-market strategies across multiple product lines. You will help communicate the benefits of new products and feature updates to both internal and external audiences. In this role, you'll collaborate across the product lifecycle and work closely with Product Managers, Sales, Marketing, and Operations teams.

What You'll Be Doing As A Part Of Our Team

  • Support the go-to-market strategy for WebPT's product portfolio across the rehab therapy market.
  • Work cross-functionally to support the go-to-market strategy for new solutions and feature launches, contributing to planning and execution.
  • Partner with Marketing to help develop product positioning, buyer personas, and differentiation messaging that supports the selling process. Support marketing campaigns and events, including tradeshows and webinars.
  • Enable the Sales and Success teams to win. Help ensure they understand the messaging, positioning, and pricing in the market, and can articulate the value of WebPT's solutions.
  • Competitive Intelligence: Research and maintain up-to-date competitive intelligence across WebPT's product lines, with a particular eye on how AI is reshaping the competitive landscape. Understand what competitive offerings exist in the market and help develop strategies to compete successfully.
  • Support win/loss analysis efforts by gathering and synthesizing data on why prospects choose WebPT or a competitor. Contribute findings to improve acquisition and retention campaigns and inform the product roadmap.
  • Analyze market and Member feedback to make suggestions on how to best position and communicate our software offerings to meet Member expectations and increase product usage.
  • Collaborate with Product Management to share findings from market research and contribute to roadmap discussions.


What You Should Have to Qualify

  • Two to three years of previous B2B SaaS product marketing experience, preferably in the software/tech industry.
  • Familiarity with the rehab therapy market or a strong interest in developing deep expertise in the space.
  • A genuine curiosity about how AI is evolving and a strong desire to embrace AI tools and communicate their positive impact on the clinicians and practices we serve.
  • Bachelor's degree in marketing, business, or a related field - or equivalent years of experience.
  • Experience supporting product positioning and competitive analysis.
  • Exposure to building and executing go-to-market strategies.
  • Experience collaborating effectively across functions like sales and product management to achieve results.
  • Experience working with cross-functional Marketing teams to deliver programs.
  • Excellent communication skills, both written and verbal. Must be comfortable presenting to groups.
  • Be a team player and work well with a highly collaborative team.
  • Be organized, ahead of schedule, communicative, and accountable.
  • Willingness to travel to local and/or out-of-area WebPT customer clinics for in-person engagement and research.
  • Ability to learn the WebPT application inside and out.
  • Strong customer service skills, including active listening and the ability to offer clear, reassuring communication.
  • Willingness to manage change, grow with the company, and remain focused under pressure.


Culture is at our Core

  • Service: Create Raving Fans
  • Accountability: F Up; Own Up
  • Attitude: Possess True Grit
  • Personality: Be Minty
  • Work Ethic: Be Rock Solid
  • Community Outreach: Give Back
  • Health and Wellness: Live Better
  • Resource Efficiency: Do Más With Menos


Company Perks

  • Ample Time Off for fun and rest
  • Work from nearly anywhere in the US
  • Time Off to make an impact through volunteering
  • Multiple Employee Resource Groups (ERGs)
  • Health, Dental, Vision, 401k, HSA, any many other benefits
  • Authenticity and Acceptance


At WebPT, we're dedicated to fair and competitive compensation based upon our industry peer benchmarks. While job postings offer a pay range as a general reference, the final offer depends on candidate qualifications and experience. Our aim is to provide equitable compensation that recognizes your unique skills and contributions. During interviews, we'll discuss your qualifications and expectations, striving for a competitive and fair offer. The initial hiring range for this position is: $84,700 - $114,400.

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About WebPT

WebPT is a software company that provides electronic medical record (EMR) and practice management solutions for physical therapists. The company was founded in 2008 by Heidi Jannenga and Brad Jannenga. WebPT's software is used by over 100,000 therapists and clinics across the United States. The company's mission is to help therapists achieve greatness in practice.
Learn more about WebPT
Size
1,000 employees
Industry
Healthcare
Founded
2008
* Ladders Estimates

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